Affordable makeup brand e.l.f. Cosmetics has expanded its Soft Glam collection with two new cream products: the Soft Glam Cream Blush and Soft Glam Cream Bronzer, each priced at £7. The creamy stick formulations are designed to deliver natural-looking colour, warmth and definition within seconds, making them ideal for a quick, luminous summer routine.
Product Features and Benefits
Both products feature a buildable formula enriched with 2% shea butter and 1% sunflower seed oil, providing a satin finish that glides onto the skin. The stick packaging allows direct application or use with a brush, and the formula melts effortlessly without harsh lines. The Cream Bronzer is available in eight shades to suit a wide range of skin tones, while the blush comes in seven shades from peachy corals to terracottas.
Customer Reviews Highlight Natural Glow
Shoppers have praised the bronzer for its natural appearance. One reviewer said: "Too many bronzers that I've tried look fake because I'm so fair. It's nice to finally find a product that gives me a nice glow without turning me orange." Another called it "the best bronzer I've ever owned. It blends like a dream and it's not oily or too dry; it really does give that satin glow." A third added: "This is so creamy and blendable. The light color is great for my summer complexion. Feels high end – what a great deal."
Comparison with Premium Options
For those considering higher-end alternatives, the Rare Beauty Warm Wishes Effortless Bronzer Stick is priced at £28 from Space NK and offers a liquid-like texture. However, e.l.f.'s £7 option provides comparable versatility with a wider shade range than Charlotte Tilbury's £32 Unreal Blush Healthy Glow Stick, which stocks six shades.
Application Tips and Complementary Products
Bronzer should be applied to areas where sunlight naturally hits the face: forehead, temples, cheekbones and jawline. Blush adds a healthy pop of colour to the cheeks. e.l.f. also offers a Cream Blush & Bronzer Duo Brush for £9, though it is currently out of stock due to high demand. The new products complement the existing Soft Glam Satin Foundation and Concealer for a complete complexion routine.
At £7 each, the Soft Glam Cream Blush and Bronzer demonstrate that achieving a stunning summer look doesn't require premium prices.
