Amazon has officially announced the dates for its annual Prime Day shopping event, which will take place from June 23 through June 26. This multi-day sale promises millions of exclusive deals for Prime members, offering significant savings across a wide range of categories as summer begins.
When is Amazon Prime Day?
This year's sale is earlier than in previous years. The shopping event will commence on June 23 at 12:01 a.m. PDT and conclude on June 26. However, customers do not need to wait for Prime Day to start saving. Prime members can already take advantage of early deals and offers available now.
What to expect from Amazon Prime Day deals?
Shoppers can anticipate discounts on fashion trends, K-beauty items, summer soccer essentials, patio furniture, and outdoor entertaining. Fresh groceries and back-to-school supplies will also see savings, all with fast, free delivery. New deals will drop as often as every five minutes during select periods. A key feature is the return of "Today's Big Deals," showcasing exclusive products and trending new releases from beloved brands.
These special drops will occur three times daily—at 12 a.m., 8 a.m., and 1 p.m. PDT—across categories such as beauty, technology, kitchenware, clothing, and outdoor gear. "Prime Day is the biggest shopping event of the year exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials," said Jamil Ghani, vice president of Amazon Prime. "This year, we’ve made it even easier for members to find what they’re looking for—and the excitement starts before day one, from scoring $5 pizzas at Little Caesars to early screenings of Spider-Man: Brand New Day in theaters. The incomparable value of Prime keeps growing, and this year is no exception. I can’t wait for members to enjoy all that Prime Day has to offer."
Where is Prime Day 2026 available?
Prime Day 2026 will take place in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.
