Approximately 4.8 million Britons are missing out on £1.05 billion worth of broadband savings, according to research by UK broadband comparison site Broadband Genie. For those eligible for reduced 'social broadband tariffs', this amounts to around £220 annually per household.
Why so many miss out
A broadband specialist warned that the overwhelming majority of people simply do not realise they qualify for these discounts. Alex Tofts, broadband expert at Broadband Genie, explained: "Social tariffs on broadband contracts are available to low-income households and those receiving benefits such as Universal Credit, Jobseeker's Allowance, Housing Benefit and Disability Living Allowance. But only 10% of the people who are eligible are claiming them, which is costing people on average £220 a year unnecessarily."
Simple application process
Alex emphasised that the application process is much simpler than many assume: "There's a perception that the process will involve a lot of red tape, but in reality it's quite simple. To apply, you'll usually need to provide your contact details, National Insurance number and proof of benefits. Once submitted, your provider will verify your eligibility with the Department for Work and Pensions (DWP). This process is often quick and can sometimes be completed instantly, which means the new tariff can come into play far sooner than you think."
Switching providers
Alex suggested that customers should explore switching providers if their current one does not offer a social tariff, even when still within their contract period. He continued: "If your current provider doesn't offer a social tariff, or you don't meet their criteria, you might want to explore other options. If you explain your circumstances, your provider might let you leave your current contract without paying a penalty fee."
Potential savings
Alex encouraged all qualifying households to get in touch with their provider to unlock potential savings. He went on: "A broadband social tariff costs less than a regular broadband deal, and eligible customers can sign up for as little as £12.50 a month, significantly less over a 12-month period than a regular broadband plan. A little effort can deliver big savings, which are all the more important at a time when fuel prices are soaring and inflation is predicted to rise."
Service quality and fees
Those worried about receiving substandard service or facing penalties for moving to a social tariff can rest easy, Alex reassured. He explained: "People paying a social tariff receive the same level of service as any other customer, but at a lower monthly cost. On top of that, eligible customers can switch to a social tariff at any time, won't incur any mid-contract price rises, and will not be charged any setup or exit fees."
Call for provider action
Alex called on broadband providers to step up their efforts in promoting awareness. He went on to say: "Providers need to play their part in making these products known to consumers. For example, we found that less than half of providers mention their social tariff on their website homepage. The industry as a whole needs to do more."
