Iceland Foods has announced a major overhaul affecting its UK stores and online operations, promising substantial savings for hard-pressed households this summer. The supermarket chain, along with The Food Warehouse, has launched its 'Frozen Pledge' across 1,000 stores nationwide, aiming to help shoppers cut hundreds of pounds off their grocery bills.
Frozen Pledge Details
The retailer explained that the Frozen Pledge is "packed with discounts, deals and money-saving promises" following new research revealing that more than two-thirds (69%) of Brits are worried about rising food prices, with 40% admitting they have skipped meals to save money. The pledge includes over 200 frozen items that have been reduced or included in special offers, marking one of Iceland's most substantial customer savings schemes to date.
Key Offers and Promotions
Shoppers can take advantage of a £1 meal section, £2 ice cream promotions, three for £5 on chips and vegetables, and £1 savoury pastries. Popular brands are also seeing significant reductions, with 2 for £5 on McCain ranges and Best Ever Brands featured in an eight for £10 multi-buy promotion. Additionally, Iceland's well-loved 10 for £10 deal will continue throughout June and July, with extra products and seasonal items included as part of the supermarket's largest frozen food transformation in years.
Executive Comment
Richard Walker, executive chairman at Iceland Foods, said: "Doing the right thing for customers has never been more important and this Frozen Pledge is a huge commitment to both our new and existing shoppers. It's one of our biggest ever refreshes on deals and now includes hundreds of our frozen products across our stores. We know people from all walks of life are continuing to feel the pressure of rising costs, so we want to help people save money just when they need it most."
Consumer Research
The promotions follow Iceland Foods research showing that nearly three-quarters (74%) of Britons expect supermarkets to intervene and assist with the ongoing cost-of-living squeeze. The retailer stated these fresh deals and discounts should support shoppers who are hunting for bargains to stretch their budgets, with 49% confessing they base their meal planning on available offers instead of their actual preferences.
Selection of Deals
From £1 Pizza Cabinet
- Iceland Pizza Subs Cheese – 2 Pack, £1.00
- Iceland Two Minute Slice Hawaiian Pizza – 150g, £1.00
- Iceland Thin Crust Cheese & Onion Pizza – 332g, £1.00
- Iceland Thin Crust Chip Shop Chicken Curry Pizza – 314g, £1.15
- Iceland Deep Pan BBQ Meat Feast Pizza – 430g, £1.75
- Iceland Stonebaked Vegetable Pizza – 400g, £1.75
- Iceland Takeaway Mini Pizzas – 4 Pack, £2.50
- Iceland Woodfired Pizza Nduja Hot Honey – 380g, £2.50
- Iceland Takeaway Stuffed Crust Absolute Banger Pizza – 548g, £3.00
£2 Ice Cream Deals
- Snickers Ice Cream – 4 Pack, Was £2.89, Now £2.00
- Mars Ice Cream – 4 Pack, Was £2.89, Now £2.00
- Magnum Almond – 3 Pack, Was £3.50, Now £2.00 (from 28th July)
- Magnum Salted Caramel – 3 Pack, Was £3.50, Now £2.00 (from 28th July)
- Magnum Mint – 3 Pack, Was £3.50, Now £2.00 (from 28th July)
- Solero Exotic Explosion – 3 Pack, Was £2.75, Now £2.00 (Iceland only)
- Solero Strawberry Twist Ice Cream – 3 Pack, Was £2.75, Now £2.00 (Iceland only)
- Calippo Mini Strawberry – 5 Pack, Was £2.75, Now £2.00 (Iceland only)
- Twister Freeze Ice Lollies – 4 Pack, Was £2.75, Now £2.00 (Iceland only)
Half Price and Big Branded Deals
- Chicago Town Tiger Crust Pepperoni Pizza – 320g, Was £4.00, Now £2.00
- Dr Oetker Ristorante Mozzarella Pizza – 335g, Was £3.50, Now £1.75
- Dr Oetker Ristorante Pepperoni Salami Pizza – 320g, Was £3.50, Now £1.75
- McCain Straight Home Cooked Chips – 1.2kg, Was £3.75, Now £2.50
- McCain Vibes Salt and Vinegar – 356g, Was £3.50, Now £1.50
- McCain Smiles – 454g, Was £2.50, Now £1.25
- Twister Mini Tropical Ice Lollies – 300ml, Was £2.75, Now £1.37
- Twister Mini Pineapple Ice Cream – 6 Pack, Was £2.75, Now £1.37
- Youngs Chip Shop XL Battered Fish Fillets – 2 Pack, Was £4.50, Now £2.25
Best Ever Brands in 8 for £10
- Goodfella’s Thin Crust Cheese Pizza – 325g, £2.00
- Goodfella’s Thin Crust Pepperoni Pizza – 319g, £2.00
- Birds Eye Alphabites – 456g, £2.60
- Birds Eye Crispy Chicken – 2 Pack, £3.00
- Birds Eye Chicken Dippers – 12 Pack, £2.75
- Aunt Bessie’s Homestyle Chips – 600g, £2.50
- Rowntree’s Berries Fruit Pastille Ice Lollies – 4 Pack, £2.50
- Rowntree’s Fruit Stack Ice Lollies – 4 Pack, £2.50
10 for £10 Extended from June 23 to July 6
- Chicago Town Meat Supreme Subs – 2 Pack, £1.75
- Chicago Town Cheese and Tomato Subs – 2 Pack, £1.75
- Birds Eye Mini Waffles – 456g, £2.95
- Richmond Thick Pork Sausages – 8 Pack, £2.00
- Birds Eye Crispy Fish Fingers – 8 Pack, £2.25
- Birds Eye Frozen Garden Peas – 375g, £1.75
- Birds Eye Chicken Dippers – 12 Pack, £2.75
- Aunt Bessie’s Homestyle Chips – 600g, £2.50
