Patricia Ogunfeibo, founder of London-based tenant2owner, says waiting for the perfect time to buy a home could leave buyers worse off. She points to a renter from her first webinar who is about to complete on a home after six months of preparation.
Common Mistake Renters Make
Ogunfeibo notes many people delay buying, waiting for lower mortgage rates, lower prices, or better news. "The reality is that there is rarely a perfect time to buy. If you keep waiting for every light to turn green, you may never move," she said.
Despite gloomy headlines, tenant2owner has seen strong demand. "Over the past month alone we've welcomed more than a thousand new visitors to our website," Ogunfeibo said. The most popular pages are readiness checks and rent-versus-buy calculators, indicating serious buyers are preparing rather than waiting.
Opportunities in Today's Market
With competition easing, buyers have more negotiating power. "When demand softens, sellers usually become more realistic. That creates opportunities to negotiate that simply don't exist when buyers are competing against multiple offers," she said.
Ogunfeibo stresses affordability and job security come first, but advises buyers to focus on their own finances rather than headlines. "Nobody buys a headline. They buy security, stability and somewhere to call their own. If your finances are ready, don't let negative headlines stop you exploring whether homeownership is possible."



