Interior designers consistently praise the homeware brand Rowen & Wren for its timeless striped upholstery, which has become a signature element in modern decor. From heritage stripes to minimalist linen fabrics, the brand's upholstery collection offers a masterclass in understated design that appeals to both professionals and design-savvy shoppers.
Why Rowen & Wren Stands Out
When planning a spring refresh or styling a new home, the overwhelming array of online brands can make starting an interiors revamp daunting. Rowen & Wren emerges as a top choice, known for its distinctive pieces that elevate everyday living. The brand focuses on natural materials such as brass, glass, oak, linens, and cotton, creating furniture and soft furnishings designed to become future family heirlooms.
These items transcend fleeting trends through their minimalism, timelessness, and muted, earthy colour palettes. Craftsmanship is central to Rowen & Wren, with designs produced by expert British makers and weavers. From cushions and curtains to coffee tables and armchairs, each piece is carefully considered and curated, earning a spot on countless interiors aficionados' Pinterest boards.
Founders and Philosophy
Founded by Lucy and Graeme Ure, a couple with backgrounds in textiles and retail, the brand showcases meticulous attention to detail in both its designs and editorial shoots. A quick glance at its website often inspires a complete home overhaul. Positioned at a mid-range price point, Rowen & Wren is a favourite among interior designers seeking luxury without breaking the bank.
Rosie Gangar, an interior designer and founder of GANGAR, notes, "It can sometimes be challenging to find high-quality, long-lasting furniture at an accessible price point, but Rowen & Wren strike that balance beautifully. The wooden detailing is especially impressive and speaks to the care behind each design."
The Upholstery Collection
Rowen & Wren's British upholstery collection exemplifies the brand's commitment to comfort, longevity, and craft. Each furniture piece is made to order using traditional techniques, blending classic and contemporary aesthetics. The upholstery features a calming colour palette of natural and heritage fabrics, including linen, cotton, and wool.
Key elements include FSC-certified wooden frames and generously filled cushions, ensuring that style is matched with substance. Below are highlights from the interior designer-approved upholstery collection.
Featured Pieces
- Rowen & Wren Remy Sofa, Three Seater, Heritage Green Stripe: This design adds vintage flair with a heritage green stripe finish. It features a sustainably sourced hardwood frame with turned legs in aged oak and antique brass castors. Available as a two seater with multiple fabric options.
- Rowen & Wren Clandon Armchair, Sage Stripe: An armchair that instantly adds character to any corner, featuring elegant curves and piped detailing. It has a beech or birch frame, depending on the season, and can be upholstered in cotton or wool fabrics.
- Rowen & Wren Remy Sofa, Two Seater, Dark Olive Velvet: A sophisticated sofa finished in luxurious dark olive velvet, with a handmade, sustainably sourced hardwood frame and aged oak legs. It offers cloud-like comfort with foam filling and feather-jacketed cushions.
- Rowen & Wren Edmund Footstool, Large, Heritage Green Stripe: A versatile centrepiece for living rooms or bedrooms, showcasing the brand's signature heritage stripe upholstery. It features delicate turned legs and is available in various finishes and fabrics.
- Rowen & Wren Abington Armchair, Ecru Linen: This armchair leans into a quiet luxury look with a minimalist ecru linen finish. It also comes in heritage stripe or neutral wool finishes, with elegant scrolled arms, aged oak legs, and a feather-filled bolster cushion.
- Rowen & Wren Remy Sofa, Three Seater, Plaster Pink Linen: A three-seater sofa in a moody plaster pink linen finish, offering pillow comfort with foam core filling and a feather jacket. It features scrolled arms and low turned legs, with customization options available.
Rowen & Wren continues to set a high standard in the homeware industry, combining timeless design with practical luxury for interiors that endure.
