Digestive biscuits are a classic British treat, but a recent taste test has revealed that the cheapest option from Aldi outperformed the market-leading McVitie's brand. Priced at just 59p, Aldi's digestives scored a perfect 10/10, while McVitie's, costing £1.88 from Asda, earned 9/10.
Taste Test Rankings
Mia O'Hare, Senior Spare Time Journalist for What's On, conducted a blind taste test comparing digestive biscuits from Lidl, Aldi, Asda, Marks and Spencer, and McVitie's. The results showed significant variation in texture, flavour, and price.
Lidl – 2/10 (59p)
Lidl's own-brand digestives were ranked lowest. O'Hare described them as having an odd flavour profile reminiscent of a Rich Tea biscuit rather than a traditional digestive. They lacked distinctive flavour, and after one bite, she had enough.
Marks and Spencer – 5/10 (90p)
M&S digestives were criticised for being too firm. They were difficult to snap apart and made the biscuits chewier than expected, which put O'Hare off from having more.
Asda – 6/10 (65p)
Asda's biscuits were very crumbly, scattering crumbs everywhere upon opening. However, the flavour was similar to McVitie's, and they were sweeter than others, which O'Hare didn't mind.
McVitie's – 9/10 (£1.88 from Asda)
McVitie's remains a firm favourite, consistently outperforming many supermarket alternatives. O'Hare noted something distinctly special about them that makes them the ideal companion to a cup of tea.
Aldi – 10/10 (59p)
Surprisingly, budget retailer Aldi managed to go head-to-head with McVitie's and claim the top position. Their biscuit boasted a perfect texture, with a well-balanced salty-sweet flavour. It held together without crumbling and wasn't overly hard. The attractive price point makes it an even more compelling choice.
Conclusion
Aldi's digestive biscuits offer the best value, combining quality and affordability. At 59p per pack, they are significantly cheaper than McVitie's at £1.88, making them a clear winner for both taste and budget.
