Australian brand Archies has gained internet fame with its Arch Support Flip Flops, priced at £35 and available in 22 colours including black, brown, coral, peach, ice blue, and limited editions acai purple and chilli red. The flip flops have amassed 121,858 reviews on the company's website.
Design and Features
The flip flops feature a 'one piece' construction to prevent strap breakage. The footbed is 'physiotherapist-designed' with arch support intended to remain comfortable after several hours of wear. Options include 'crystal' versions with subtle crystal embellishments on the strap.
Customer Reactions
One first-time buyer described the flip flops as 'life-changing.' Another customer said: 'My flip flops are so comfortable. I have never had flip flop with arch support. I will be ordering two more pair in different colours.' A third fan wrote: 'This is my sixth pair of Archies - simply because I love them and live in them. So darn comfortable and have saved my feet after having had severe plantar fasciitis for years.'
However, a dissatisfied buyer commented: 'To be completely honest I feel somewhat disappointed in the Archies!! Not about the sizing or the fit, more the price for what they are!! I bought a pair of Surf State flip flops recently, which have an arch in the sole for a quarter of the price so disappointed in the cost.'
Alternative Options
For those seeking cheaper alternatives, Next sells Square Toe Flip Flops for £14 in chocolate brown, black, gold, rose gold, and white. Marks & Spencer offers Flat Flip Flops for £10 in brown, black, orange, and green/black mix, with a flat rubber sole and embossed pattern.



