A money-savvy father from Lancashire has revealed a clever supermarket strategy that saved him over £60 on his shopping, and the trick is now being adopted by bargain hunters across the country.
The 'Magic Trick' at the Self-Scanner
Elliot Jeory, a 39-year-old dad-of-two from Preston, shared his discovery in a viral online clip that has amassed nearly 300,000 views. While restocking his kitchen at Sainsbury's, Elliot found that the shelf price labels did not always match the secret discounts applied at the self-service checkouts.
In his video, he first pointed to packs of Aero mint chocolate bars marked down from £5 to £2.50. "Seems like a good deal, doesn't it? Well, check this out," he said, before scanning the item. The scanner revealed a price of just 50p per pack. Buying 12 would have cost £30 at the original price, but Elliot paid only £6.
He then demonstrated the same trick on multipacks of KitKats, priced at £2.20 on the shelf. Upon scanning, each pack came up at 22p. Purchasing 20 packs would normally have set him back £44, but the hidden markdown meant his actual cost was a mere £4.40.
Shoppers Rush to Replicate the Savings
Elliot's post, proudly captioned "Chocolate bargains," sparked a wave of excitement and imitation. Together, the two chocolate deals saved him a total of £63.60. He admitted he doesn't even eat much chocolate, planning to give most of it away, but couldn't resist the incredible value.
Other shoppers quickly reported their own successes using the scanner method. One commenter, Sylwia, said: "I got 24 salted caramel profiteroles this morning for 2p!" Another triumphantly wrote: "I got 1p orchids that were £20." Fans were amazed, with Giorgia commenting: "Wait. Sainsbury’s doing secret sales. Holy s*** that’s makes a change!"
Even More Penny Deals Uncovered
In a follow-up video that gained over 61,000 views, Elliot revealed this was not an isolated incident. He showed viewers how to find products like camembert, Baileys pouring cream, and fig brandy cream for just 1p by scanning them.
He also highlighted custard creams for 7p, sweet mix for 12p, chocolate oranges for 15p, and gluten-free chocolate baubles for 49p. Elliot explained that the price reductions are updated daily, but the physical shelf labels often lag behind. "Head down to your local Sainsbury’s, use a scanner and then scan the item because a lot of them have not been updated," he advised.
The key takeaway for shoppers is clear: always scan an item to check for unadvertised discounts before assuming the shelf price is correct. This simple hack can lead to dramatic savings, especially on products that are being cleared out. As stocks are limited, the best deals are available on a first-come, first-served basis.
