The Amazfit Active 42mm Smartwatch, which held its own against an Apple Watch in testing, is now available at half price during Amazon's latest Prime Day sale. The black model is currently priced at £55, down from £109.99 earlier this month, representing a 50% saving exclusively for Prime members until June 26.
Features and Performance
The Amazfit Active boasts a 1.75-inch HD AMOLED display and a long-lasting 14-day battery life. It offers basic functions such as calls, texts, and music playback, along with an AI-powered training coach. The device syncs with the Zepp app, which provides hundreds of dynamic watch faces and an app store.
In a head-to-head comparison with an Apple Watch Series 6, the Amazfit Active proved to be quite similar in functionality. While the Apple Watch felt more premium in build quality and comfort, the Amazfit held its own for everyday needs. According to Jake Hackney, Consumer TV and Streaming Reporter, "The Apple ran a little smoother when navigating the menus and apps, but in terms of functionality, I didn't notice anything useful on the Apple that wasn't also on the Amazfit – at least for my needs."
Battery Life and Water Resistance
One standout feature of the Amazfit Active is its battery life. Hackney noted in his review, "The battery life is worth shouting about. Although I didn't use it all day, every day, I only needed to fully charge it once in two weeks." The water resistance is also impressive for a budget model, with water running straight off the watch face when held under a tap.
Limitations and Compatibility
The app store on the Amazfit Active is not as comprehensive as Apple's or Samsung's, with popular apps like Spotify or Strava unavailable. However, for many users, this may not be a significant drawback. The smartwatch is compatible with both Apple and Android devices running at least iOS 12.0 or Android 7.0, including a range of Samsung and Google phones.
It is worth noting that the Apple Watch used for comparison was an older model (Series 6), so the Amazfit Active may not hold its own against more recent versions like the Apple Watch Series 11. For those interested in the latest Apple Watch, the Series 11 is also on sale at Amazon for £287 (was £369). Alternatively, Sky Mobile customers can get it for £12 per month with a 36-month contract.
Prime Day Deal Details
The Amazfit Active deal is available exclusively to Amazon Prime members and will expire at the end of Prime Day on Friday, June 26. This discount offers significant savings for those seeking a budget-friendly alternative to premium smartwatches.



