The Portuguese archipelago of Madeira, often dubbed the 'Hawaii of Europe,' offers a subtropical paradise just a four-hour flight from Liverpool, with direct flights starting at £34 with Jet2. This volcanic region, located off the northwest coast of Africa, comprises four islands, with Madeira being the principal one. Its landscapes feature mountain peaks, natural lava swimming pools, black sand beaches, and turquoise waters, providing an alternative to overcrowded European hotspots without high-rise resorts or packed sunbeds.
Stunning Beaches and Natural Wonders
On Madeira's north coast, Seixal Beach stands out with its dark volcanic sand, towering emerald cliffs, and waterfalls cascading directly into the Atlantic. TripAdvisor reviewers describe it as 'a true gem in Madeira' and an 'amazing place' with a 'panorama that recalls the Amazonian atmosphere.' Other notable beaches include Praia Formosa, the largest beach in the capital Funchal; Porto Moniz, famous for its natural lava rock pools; Machico Beach, known for golden sands and calm waters; and Complexo Balnear do Lido in Funchal, featuring two seawater pools overlooking the ocean.
Beyond the Beaches: Culture and Activities
According to Google Trends data, UK searches for Madeira have risen nearly 40% in the past year. The capital, Funchal, offers historical charm, botanical gardens, vibrant markets, and the Zona Velha district with cobbled streets and independent shops. Further exploration reveals cascading waterfalls, world-class wine, and boat tours for whale and dolphin watching, best in summer.
Kevin Nelson, Managing Director at First Choice, said: 'When people think of volcanic island landscapes and black sand beaches, destinations like Hawaii usually come to mind first. What surprises many travellers is that similar scenery can be found much closer to home. Madeira offers dramatic coastlines, great food and year-round outdoor experiences within a short flight from the UK.'
Affordable Travel and Local Costs
A seven-night break to Madeira starts from around £503 per person, including flights and accommodation with First Choice, compared to nearly £2,000 for a trip to Hawaii. Local costs are also low: a draught beer costs about £2.16 (€2.50), a standard meal around £10.35 (€12), and a three-course meal for two about £43.14 (€50).
Taylor Marshall, Product Executive at First Choice, added: 'One of the things that surprises people about Madeira is how much there is to see beyond the beaches, from natural lava pools and ancient laurel forests to 4x4 tours through the island’s vineyards, mountain villages and coastal viewpoints. I’d recommend heading north to São Vicente, where you’ll find traditional restaurants serving local dishes such as espetada skewers cooked over laurel wood, grilled limpets and fresh Atlantic fish. Las Caraibas near Seixal is well known for its seafood and views over the coastline. Visitors should definitely try their poncha - it’s Madeira’s most famous drink and part of the island’s culture.'
