While the Beckham family's very public rift with eldest son Brooklyn continues to dominate headlines, middle son Romeo Beckham has seized the moment to launch a mysterious new venture. The 23-year-old model and former footballer has cleverly used the intense media spotlight to tease his next move, diverting some attention towards a project named 'Intra'.
Capitalising on the Spotlight
Romeo Beckham took to Instagram to share a topless photo of himself inside a tattoo parlour, instructing his followers to 'swipe'. The action revealed a holding image for a new Instagram page titled 'Intra', which carries the enigmatic tagline 'Play everywhere'. The page, which currently has only seven followers and no posts, is speculated to be the young Beckham's first independent business venture, following his decision to quit professional football at 22 to focus on modelling.
This promotional push comes during a reportedly frosty Christmas period for the family and in the wake of the high-profile wedding of family friend Holly Ramsay to Olympian Adam Peaty, an event which further highlighted the ongoing tensions. Romeo's move appears to be a calculated effort to channel the global fascination with his family's affairs towards his own professional ambitions.
The Roots of the Family Fallout
The current feud, which has seen Brooklyn Beckham, 25, unfollow his parents David and Victoria on social media, is believed to have been brewing for years. It reportedly escalated around the time of his 2022 wedding to American billionaire heiress Nicola Peltz, 30. Persistent rumours suggested clashes between Nicola and Victoria Beckham, with some reports claiming Victoria attempted to overshadow the bride on the wedding day.
The schism deepened when Brooklyn and Nicola renewed their vows in an extravagant ceremony at her father's estate in Bedford, New York. Notably, not a single member of the Beckham family attended. The rift was further exposed when Brooklyn and Nicola snubbed David Beckham's 50th birthday celebrations and failed to publicly acknowledge the milestone.
The situation grew more convoluted when youngest son Cruz Beckham, 20, claimed Brooklyn had blocked their parents on social media, rather than them unfollowing him. A spokesperson for Victoria later clarified that the parents had not unfollowed their son, countering the narrative.
Ripple Effects and Ramifications
The fallout has extended beyond the immediate family, testing long-standing friendships. The Ramsay family, particularly Holly Ramsay, a childhood friend of Romeo's, has been drawn into the drama. Brooklyn's decision to snub Holly's recent wedding to Adam Peaty is said to have caused anger, though reports indicate the Ramsays have left a 'door open' for reconciliation.
As the family navigates this very public dispute, Romeo's decision to launch 'Intra' demonstrates a savvy understanding of the modern media landscape. Where his older brother Brooklyn has faced public scrutiny over his varied career attempts in photography, being a barista, and as a YouTube chef, Romeo is leveraging the unprecedented attention for a potential business launch. The nature of 'Intra' remains a closely guarded secret, but its unveiling amidst the family turmoil ensures it will debut with a ready-made audience watching closely.
