Margot Robbie and Jacob Elordi's promotional campaign for the upcoming film adaptation of Wuthering Heights has drawn criticism for its over-the-top romantic displays. The two actors have been seen wearing matching rings engraved with hugging skeletons and the phrase “Whatever our souls are made of, his and mine are the same,” fueling speculation about their off-screen relationship.
During interviews, Robbie has described feeling “lost” without Elordi on set, while Elordi has spoken of a “mutual obsession.” Robbie also revealed that Elordi filled her room with roses on Valentine's Day, despite her being married to Tom Ackerley, with whom she has a young child. Critics argue that these staged gestures are a calculated marketing strategy rather than genuine affection.
The campaign has been compared to the promotional tour for Wicked, where stars Ariana Grande and Cynthia Erivo were seen crying during interviews. Some worry that such tactics are becoming the norm, forcing audiences to form parasocial relationships with actors rather than focusing on the film itself.
One commentator noted that the old methods of magazine profiles and formal interviews have been replaced by social media buzz, but questioned whether audiences need to believe actors are in love to enjoy a movie. The hope is that the final weeks of promotion will shift focus back to the film, rather than the manufactured romance between its leads.
