Meghan Markle's Australian Visit Conceals Strategic Business Ambitions
Meghan Markle's highly anticipated trip to Australia next month may involve far more than her controversial 'Her Best Life Retreat' in Sydney. Freshly uncovered details point to a meticulously planned business strategy unfolding behind the scenes, with the Duchess of Sussex quietly securing intellectual property rights for a potential brand expansion.
Extensive Trademark Filings Signal Expansion Plans
According to official filings with the Australian Government's intellectual property office, the 44-year-old Duchess has discreetly locked in twelve separate Australian trademarks for her lifestyle brand, As Ever. These applications, initially lodged in September 2024 and formally approved in June of last year, cover an exceptionally wide range of product and service categories.
The comprehensive trademark portfolio includes skincare products, scented candles, gardening supplies, clothing lines, event planning services, jewellery collections, and home décor items. This broad coverage suggests Meghan is positioning As Ever as a comprehensive lifestyle brand rather than a niche venture.
Perfect Timing for New Business Ventures
Industry insiders note this would be an opportune moment for Meghan to launch a new business initiative. Her multi-million dollar partnership with Netflix has recently concluded, with the streaming giant no longer promoting her As Ever brand. Furthermore, Netflix has opted not to renew her reality television series, 'With Love, Meghan,' for a third season, creating both financial and promotional space for new endeavours.
Currently, As Ever products are exclusively available in the United States and through online channels. An Australian launch would represent the brand's first significant international expansion, potentially serving as a springboard for global market penetration.
Official Denials Contrast with Evidence
The nature of these extensive trademark filings has raised significant questions, particularly as Meghan's representatives recently attempted to downplay suggestions of an Australian brand launch coinciding with her visit. A spokesperson for As Ever explicitly told ITV that no 'decision' had been made to expand into the Australian market, dismissing mounting speculation as mere conjecture.
This official stance creates a striking contrast with the concrete evidence provided by the trademark registrations, which typically represent substantial financial investment and strategic planning. The discrepancy suggests either a carefully orchestrated secrecy campaign or a potential change in business strategy following the initial filings.
Lucrative Engagements and Podcast Appearances
Meghan has already confirmed one lucrative appearance during her Australian itinerary. She will serve as the headline guest at a premium women's retreat in Sydney hosted by the events company Besties, with VIP tickets priced at three thousand dollars each. High-paying attendees will receive front-row seating and the opportunity to participate in a group photograph with the former 'Suits' actress.
However, this event has attracted scrutiny due to financial difficulties within the hosting organization. Besties co-founder Gemma O'Neill's talent agency recently collapsed, reportedly owing over half a million dollars to the Australian Tax Office. Meanwhile, her business partner, radio personality Jackie 'O' Henderson, has faced professional challenges following the termination of her long-running radio partnership with Kyle Sandilands.
Reports indicate Meghan may also venture into Australia's podcasting scene during her visit. She is expected to appear as a guest on the 'Her Best Life' podcast, which is launched and co-hosted by Jackie 'O' Henderson through the Besties company.
Royal Itinerary and Family Considerations
Meghan and her husband, Prince Harry, aged 41, are scheduled to travel to both Sydney and Melbourne for what has been described as 'private, business and philanthropic engagements.' This marks their first visit to Australia since October 2018, representing a significant return after six years.
During their stay, the couple will likely meet with members of Australia's armed forces and veterans' community, given Prince Harry's established connections with military organizations. It remains unconfirmed whether their children, six-year-old Prince Archie and four-year-old Princess Lilibet, will accompany them on the journey or remain at their home in Montecito, California.
Shifting Public Reception and Popularity Concerns
Despite their global profile, the Sussexes have received warnings that their Australian return may not garner the enthusiastic reception of their previous visit. Royal journalist Tom Sykes recently claimed the pair are 'no longer assured of a warm welcome,' with their popularity reportedly at an all-time low in certain circles.
This changing public sentiment could influence both the philanthropic and business aspects of their trip, potentially affecting brand perception and event attendance. The combination of trademark strategies, high-profile appearances, and shifting public opinion creates a complex backdrop for what appears to be a meticulously planned Australian venture by the Duchess of Sussex.
