Keir Starmer's attempt to jump on the World Cup bandwagon with a St George's Cross emoji has spectacularly backfired, exposing what critics call his disingenuous patriotism. The soon-to-be former prime minister posted on X after England's 2-1 win over Congo: 'It might actually be coming home,' accompanied by the English flag. But the gesture rang hollow given his recent St George's Day message, which omitted any mention of England, instead repeatedly referencing Britain.
Critics Slam Starmer's Flag U-Turn
Many saw the post as a cynical flip-flop, typical of Starmer's two-year tenure. Labour has long been accused of sneering at those who fly the St George's Cross, labeling them 'plastic patriots' or far-right. One comment under his post read: 'Flying the English flag? Bit of a far right thug are you? It's a year in the slammer for that sunshine.' Another added: 'The absolute nerve of posting an England flag when they are being banned everywhere.'
Starmer's own words from a few weeks ago condemned 'performative patriotism' and warned against those who 'hijack our flag to spread hate.' Yet his World Cup post appeared to do exactly what he criticized. Labour grandee Dame Emily Thornberry's 2014 tweet of a house with England flags, captioned '#Rochester,' was cited as evidence of the party's elitist attitude toward working-class patriots.
Labour's Record on Working-Class Issues
The backlash highlights a broader grievance: that Labour has abandoned the white working classes it should champion. Critics point to Starmer's willingness to take the knee, protect transgender rights, and house migrants while veterans sleep rough. The party's perceived disdain for English identity, they argue, is at odds with its claim to represent 'decent, tolerant' people.
Starmer's post came as England advanced in the World Cup, with the final set for July 19. By then, he may be out of office. As one observer noted: 'The World Cup might be coming home, but Starmer will very soon be out of one.'
