A new study has revealed that one in five couples now choose to sleep in separate beds when on holiday, with nearly half prioritising quality sleep over sharing a bed. The Hilton 2025 Trends Report, which surveyed over 13,000 adults worldwide, found that 59% of holiday-goers claim they sleep better alone, and 11% have booked completely separate rooms.
The trend, dubbed 'The Great Sleep Split', is driven by a desire for better rest, with 47% of respondents citing quality sleep as a priority and 28% having different sleeping styles to their partners. The report also highlights a rise in solo travel, with 34% of UK holidaymakers planning a solo adventure before the end of 2025, a trend known as 'Me-mooning'.
Simon Vincent, Hilton's president for Europe, Middle East and Africa, said: 'Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise.' The report also identified 'Nostalgications', with 45% of parents taking their children to holiday spots from their own childhood.
Other trends include 'Ex-cursions' (trips post-breakup), 'Kidcations' (children dictating the itinerary), and 'Spontanitrips' (spontaneous holidays with no set plans). The research was conducted via OnePoll and included participants from the UK, US, Australia, Brazil, China, Germany, India, Japan, Mexico, Saudi Arabia, Singapore, Türkiye, and the UAE.
