Marks and Spencer has launched a dedicated wellness collection designed to help the nation's women switch off at night, headlined by a curated gift set perfect for troubled sleepers.
The Sleep Struggle: Why Women Can't Switch Off
The launch of the own-brand &Sleep range in late December 2025 is a direct response to compelling new research. A survey of 1,000 British women by Bounce Wellness Insights in June 2025 found that 53% identified better sleep as their number one wellbeing goal, far outpacing other self-care aims.
The study revealed that a busy mind, stress, financial worries, and family responsibilities are the primary barriers preventing a restful night. For many, the precious moments just before bed are the only time they can carve out for personal care, a need the new M&S range specifically targets.
Inside the 'Gorgeous' &Sleep Night In Kit
The hero product is the &Sleep Night In Kit, priced at £50. This set bundles seven relaxation-focused items into one package, aimed at establishing a consistent and calming bedtime ritual.
The kit includes skincare for the bath and body, such as Deep Slumber body wash and Cocoon body butter, alongside Deep Drift bath milk. For the bedroom, it features a Cloud Nine pillow mist, Sleep pulse point oil, and a fragranced votive candle. These are all infused with a premium blend of calming essential oils like lavender and geranium, scientifically formulated to promote relaxation.
Adding a touch of luxury is a mulberry silk eye mask. The entire collection comes in a reusable cosmetic bag, making it suitable for travel or as a ready-to-gift present.
Proven Results and Rave Reviews
According to M&S, customer trials of the range's hero products delivered standout results. 86% of users reported that the products helped settle their mind, while 73% noticed improved sleep quality from the very first night of use.
Despite being new, the Night In Kit is already accumulating five-star reviews online. One shopper who gifted it said: “I bought this set for my daughter-in-law for Christmas and she was delighted with it. She said that the case would be really useful and that the products were gorgeous.” Another noted it was “very well received” by a friend under considerable stress.
How It Compares to Other Sleep Sets
The wider &Sleep collection features nine products in total, with individual prices ranging from £8 to £22.50. The £50 kit offers a cost-effective way to sample most of the range.
Shoppers have other sleep-focused gift sets to consider. This Works sells its 'With Sleep Comes Beauty' set, usually £109, on sale for £39. LookFantastic also offers the NEOM Perfect Night's Sleep collection, reduced to £42.50 from £50.
While the M&S kit may cost a little more, it contains more products and is presented in a durable vanity case. For those wanting to start smaller, more affordable discovery sets are available on the M&S website.
The launch underscores a significant shift in wellness priorities, with M&S positioning itself as a practical solution for the millions of UK women seeking a reliable path to a peaceful night's sleep.
