Men aged in their 20s are particularly at risk of sextortion scams, according to an analysis of 50 cases by Nationwide Building Society. The society found that victims ranged from teenagers to people in their 70s, with nearly half of those targeted being in their 20s and 98% being male.
What is sextortion?
Sextortion scammers attempt to blackmail victims by threatening to share sexual pictures, videos, or information unless they receive something in return, such as money. Criminals often befriend victims through social media using fake identities, engage in sexual conversations, and request explicit images. They may also claim to have access to the victim's contacts to increase pressure.
Real cases highlighted
In one case examined by Nationwide, a victim exchanged images and video-called someone they met online, only to receive a threatening call demanding money. In another instance, a victim shared private images and the scammer threatened to release them unless Apple gift cards were purchased. The victim's father reported the incident to the police.
Survey findings
A survey commissioned by Nationwide and conducted by Censuswide among 2,000 people aged 16 and over in February revealed that more than half (54%) of high school, secondary school, or university students believe it has become harder to spot scams in general.
Expert advice
Jim Winters, head of economic crime at Nationwide, commented: “These cases illustrate how scammers exploit vulnerability, urgency and shame, especially among younger people who may have limited experience with fraud or feel too embarrassed to ask for help early. Our insight and research shows how easily private and sensitive information can be used against us. The safest way to protect yourself is not to share anything that you wouldn’t want in the wrong hands. Maybe easier said than done but the damage caused here is far beyond financial.”
Tips to stay safe from sextortion scams
- Stop and pause before sharing images or personal details. Once shared, there is no going back. Being rushed is a common tactic used by scammers to prevent victims from thinking clearly.
- Avoid moving to another platform at someone else's request. Fraudsters deliberately shift conversations to less secure channels quickly.
- Scammers thrive on panic and urgency; making payments may lead to further demands.
- Talk to someone you trust and report it. Embarrassment is what scammers rely on. Confiding in the police, a friend, family member, or bank allows for faster action and protection.
