NBA icon Stephen Curry has officially confirmed that his pioneering UNDERRATED Golf European Tour will be staged for a third consecutive season later this year, continuing its mission to foster diversity and opportunity within the sport. The upcoming season is scheduled to take place from May 25th to 27th at the legendary Belfry golf course in Warwickshire, England, a venue steeped in golfing heritage.
Historic Venue and Sponsorship Commitment
The selection of The Belfry as the host site carries significant symbolic weight, as this renowned course is not only the home of the British Masters but has also hosted the prestigious Ryder Cup on four separate occasions, in 1985, 1989, 1993, and 2002. For the third year running, United Airlines will serve as the presenting sponsor, demonstrating a sustained commitment to the tour's core objectives.
Curry's Vision for Youth and Diversity
The fundamental aim of the UNDERRATED Golf European Tour is to provide a prominent platform for emerging junior golfers across Europe, actively working to make the game more inclusive and diverse. Stephen Curry, the Golden State Warriors point guard and founder, expressed his enthusiasm for the tour's continuation.
'Seeing UNDERRATED Golf Europe return for another season and having United Airlines back as presenting sponsor is really special,' Curry stated. 'There's so much passion for golf across Europe and so much young talent coming up. This tour gives those players a real platform to compete, be seen and believe they belong in this sport. To kick off the season at The Belfry, a place with so much history in the game, makes that opportunity even more meaningful for these athletes.'
United Airlines' Global Support
United Airlines sponsors the tour with the explicit goal of supporting the career development of the next generation of top golf stars. To facilitate attendance, the airline will operate up to 20 daily flights between the United States and London Heathrow for spectators wishing to experience the tournament live.
Jennifer Entenman, United's Managing Director of Global Sponsorships, commented on the partnership: 'We're proud to continue our sponsorship with Stephen Curry to bring the UNDERRATED Golf European Tour to life in a way that creates meaningful opportunity for the next generation of athletes. Stephen's commitment to expanding the game reflects United's belief that Good Leads the Way, and with the UK representing one of our key international gateways, this sponsorship allows us to connect that purpose to communities around the world. We look forward to further growing UNDERRATED Golf's impact across the U.K., Europe, and the U.S.'
Pathway to the Curry Cup and Ambassador Role
At the conclusion of the European tournament, a major incentive awaits the top performers. The two boys champions and two girls champions will earn a trip to the United States to compete in the season-ending championship, the prestigious Curry Cup, hosted personally by Stephen Curry. This year's Curry Cup is set to be held at the famed Bethpage Black Golf Course, bringing together elite performers from UNDERRATED Golf events worldwide to showcase their talent on an international stage.
Adding further star power to the European tour, former Real Madrid and Wales football star Gareth Bale will return in his role as an ambassador for UNDERRATED Golf Europe. Bale's responsibilities will include closely monitoring and identifying talented young golfers, leveraging his own profile to amplify the tour's reach and message.
