Fashion Takes Centre Stage at Milano Cortina 2026 Winter Olympics
While the world watched athletes compete for glory at the Milano Cortina 2026 Winter Olympics, photographer Tom Jenkins turned his lens to another captivating aspect: the diverse and stylish outfits on display throughout the Games. From national team parades to enthusiastic fan ensembles, the event proved to be a visual feast beyond the sporting action.
National Pride in Parade Attire
The opening ceremony set the tone with teams showcasing unique cultural flair. Lucas Pinheiro Braathen of Brazil made a bold statement by opening his coat to reveal the Brazilian flag during the parade, a moment that preceded his historic gold medal win in the slalom—South America's first Winter Olympics medal. The Czech team impressed with geometric jumpers, culottes, and long socks, while the German team appeared in poncho-type drapes, adding a touch of tradition to the modern spectacle.
Fan Fashion and Festive Spirit
Fans from around the globe brought their own sartorial creativity to the venues. In the ice hockey semi-final, Finland supporters donned elaborate fancy dress to cheer on their team against Canada. German fans at the luge opted for colour-coordinated hoodies and trackie bottoms, and a trio paid homage to Eddie "the Eagle" Edwards at the normal hill ski jumping event. Austrian and Canadian fans sported hats adorned with national flags, celebrating their countries with pride.
Stylish Spectators and Retro Trends
Beyond team colours, individual style shone through. A jazzy coordinated ski suit and trainers caught attention in Cortina, and American fans at the women's skeleton event waited in sleek ski suits. Retro ski suits made a comeback at the fan park next to Livigno Ski Park, while a fashion-conscious spectator at Bormio bus station showcased understated elegance. Notably, a fan's gold medals were set off by a dark top, and Austrian supporters wore special jackets to honour gold medalist Janine Flock in the women's skeleton.
Quirky Moments and Camera Crew Style
The Games also featured playful and quirky fashion choices. Dutch fans sparked debate with their cardinal-inspired outfits, and American fans at short track speed skating embraced bold, understated looks. Even the camera crew got in on the action, with one cameraman at the women's figure skating earning praise for his best-dressed attire. These moments highlighted the festive and inclusive atmosphere of the Olympics.
Overall, the Milano Cortina 2026 Winter Olympics demonstrated that fashion is an integral part of the Olympic experience, blending national pride, personal expression, and celebratory spirit in a visually stunning display.
