Gerwyn Price Sets Sights on Premier League Victory and Farming Future
Gerwyn Price, the renowned darts professional known as 'The Iceman', is embarking on a pivotal year with dual ambitions that extend far beyond the oche. As he prepares to face Luke Humphries in the opening night of the Premier League Darts in Newcastle, Price is also cultivating plans for a significant rural project on his newly acquired farm in Treharris.
Unfinished Business on the Darts Stage
At 40 years old, Price has established himself as one of the sport's most formidable competitors, boasting an impressive collection of seven PDC titles. His trophy cabinet includes the prestigious World Championship, World Grand Prix, and three Grand Slam victories. However, several major accolades remain elusive, most notably the Premier League title, which has become a primary target for the Welshman in the 2026 season.
Price expressed his determination, stating, "I want to win as many majors as I can and win the ones that I haven't won, and this is one of them." His focus is particularly sharp following last year's campaign, where he reached the play-offs at London's O2 Arena only to be defeated by teenage sensation Luke Littler in the semi-final.
The World No.12 faces a challenging start to his Premier League campaign against defending champion Luke Humphries at Newcastle's Utilita Arena. This matchup represents more than just an opening night fixture; it's an opportunity for Price to demonstrate he can overcome the obstacles that have recently hindered his progress.
Agricultural Aspirations Beyond the Oche
While his darts career demands intense focus, Price is simultaneously developing a substantial side venture that reflects his personal interests. The acquisition of a farm in Treharris marks the beginning of what could become a significant post-retirement enterprise, though Price is keen to emphasise this isn't a Jeremy Clarkson-style endeavour.
During a media day previewing the Premier League season, Price revealed, "I'm just putting in for some planning now. Fingers crossed I'll be able to do what I want to do and get the farm the way I want it to be." He anticipates the development process will require twelve to eighteen months before completion, with family members playing crucial roles in the operation.
Price envisions creating what he describes as "a bit of a smallholding" that offers privacy and the opportunity to keep chickens and smaller animals. Initially, he plans to lease most of the land while establishing the infrastructure, with potential documentary or YouTube content documenting the renovation process.
Balancing Professional and Personal Pursuits
The darts star's diverse interests extend beyond farming to include ownership of Chippy 501, a fish and chips shop that reflects his Welsh heritage and playful connection to darts scoring. This entrepreneurial spirit complements his athletic career, providing both financial diversification and personal fulfilment.
Price's recent performances demonstrate his continued competitiveness at the highest level. A notable victory over Luke Littler at the Bahrain Masters showcased his capability, though a subsequent narrow defeat to the same opponent at the World Masters highlighted the fine margins in elite darts competition.
As he approaches his Premier League campaign, Price remains optimistic about his prospects, stating, "Fingers crossed it's going to be a good season for me, [hopefully I'll] make the play-offs and hopefully lift it [the trophy]." His determination to add the Premier League title to his collection is matched only by his enthusiasm for developing his rural retreat in Treharris.
The coming months will reveal whether Price can achieve success in both arenas, combining elite sporting performance with the gradual realisation of his agricultural ambitions. His journey represents a compelling narrative of an athlete planning for life beyond competition while maintaining peak performance in his chosen sport.
