Ferrari has unveiled its first electric vehicle, the Luce, priced at €550,000 (£476,000), but the launch has been met with mixed reactions. The Italian marque, revered in its home country, allowed Italy's president and the pope to be among the first to experience the car. However, the backlash from investors, critics, and online commenters suggests the company may struggle to win over its traditional fanbase.
The Luce, pronounced “loo-chey” (Italian for “light”), features an electric motor for each wheel and accelerates from 0 to 100 km/h in 2.5 seconds. Its design, led by former Apple executive Jony Ive in collaboration with Marc Newson, has proven controversial due to its departure from Ferrari's traditional aesthetics.
The four-door model marks a significant break from Ferrari's past, and traditionalists have expressed fury over the new direction. The company faces the challenge of balancing innovation with the expectations of its loyal customer base.
