Amazon has reduced the price of its Fire TV Stick 4K Max to £49.99, down from £69.99, marking the lowest price since the retailer's spring sale. The streaming device, described as Amazon's 'most powerful' stick, offers 4K Ultra HD streaming with support for Dolby Vision, HDR10+, and Dolby Atmos audio.
The Fire TV Stick 4K Max includes 16GB of storage, double that of other models, and supports Wi-Fi 6E for smoother streaming even with multiple devices connected. It comes with an Alexa Voice Remote for hands-free control of compatible smart home devices.
Amazon customers have given the device over 6,000 five-star ratings, calling it a 'game-changer' for streaming. One user praised the 'crystal clear' picture quality and responsive performance, while another noted the remote feels 'flimsy' despite the stick being 'brilliant'.
For a budget option, the Fire TV Stick Lite is available for £21.99, down from £34.99, offering Full HD streaming and Alexa built-in, though its remote lacks TV volume and power controls. Competitors such as the Roku Streaming Stick 4K (£39.99) and Google Chromecast HD (£37.99) are also discounted at Currys.
