Influencer Ruby Tuesday Matthews Launches 'Ruby Tank' to Promote Small Businesses
Social media personality Ruby Tuesday Matthews has sparked attention with a new initiative aimed at supporting local enterprises. The 32-year-old, who boasts a substantial following of 251,000 on Instagram, recently shared a post to her Instagram Stories, encouraging companies to send her free products for potential feature on her popular platforms.
Details of the 'Ruby Tank' Initiative
In her announcement, Ruby explained the concept behind 'Ruby Tank,' a planned Reel where she intends to spotlight brands that genuinely resonate with her. 'I get a lot of small businesses asking to send me products. So I'm going to film a Reel called "Ruby Tank" where I spotlight brands that genuinely resonate with me in terms of product, branding and potential,' she wrote. She emphasized that she will only share items she personally connects with, making no guarantees that every sent product will be featured.
Ruby provided clear guidelines for interested businesses:
- Companies should send products to her PO box address as shared in the post.
- She urged them to act quickly, noting filming is scheduled for the following Wednesday or Thursday.
- She cautioned that gifting products to influencers does not ensure posting, a reality many small businesses face.
'I'll only share things that I genuinely love but also ideas that I think are great and so others can get behind and support small business!' Ruby added, highlighting her goal to foster community support for local ventures.
Addressing Past Health Concerns and Fan Reactions
This initiative comes amid ongoing discussions about Ruby's health, which have previously concerned her followers. Earlier this year, she posted images in revealing swimwear that showcased her trim physique, leading to mixed reactions in the comments section.
Fan concerns included:
- Worries about promoting an unhealthy body image, especially to her young female audience.
- Comments urging her to consider the impact of such posts on impressionable followers.
However, others defended Ruby, pointing out that some individuals naturally have smaller frames without health issues. 'It's actually okay to have a naturally small frame, not everybody struggles with weight gain. Some people can eat all the food in the world and stay small. Let people be!' one supporter wrote.
Ruby's Response to Weight Discussions
In recent years, Ruby has openly addressed the fixation on her weight by fans. She posted a lengthy message on Instagram, slamming those who frequently label her as 'too thin' and sharing insights into her health. 'My body has always been a topic of conversation - sometimes I'm deemed too thin; other times, praised for weight gain,' she said.
She candidly explained that during periods of extreme stress, she tends to lose weight, which has led to criticism. 'In stressful times, without control due to extreme stress, I lose weight, leading to criticism. I've become more reserved, lacking the energy for negativity, despite abundant positivity,' Ruby revealed. She encouraged her followers to stop comparing themselves to others and appreciate their unique bodies at every stage of life.
As Ruby Tuesday Matthews moves forward with her 'Ruby Tank' project, she continues to navigate the complexities of influencer life, balancing business promotion with personal health discussions in the public eye.
