The concept of a vape sommelier is emerging, with experts advising on which vape flavours best complement different foods and beverages. While formal training does not yet exist, numerous blogs, social media accounts, and online retailers are promoting the idea of pairing vape flavours with meals and drinks.
Pairing Principles
According to Vapeology, a website dedicated to vaping, a caramel or vanilla vape can add sweetness and depth to a latte or cappuccino. For black coffee drinkers, a tobacco-flavoured vape is recommended to enhance the natural bitterness and richness of the coffee. The online vape company Freesmo suggests a strawberry-raspberry blend to pair with lemon sorbet and mixed green salads.
Creating Harmony
Freesmo explains that the goal is to create harmony between the taste of the vape and the food or drink being consumed. Too much sweetness can overwhelm, while too much spice can clash. They compare it to fine dining, where balance is key.
Controversy and Regulation
Critics argue that flavoured vapes are primarily marketed to children, though legally purchasers must be over 18. The Tobacco and Vapes Act 2026 gives the government powers to restrict vape flavours that may disproportionately attract children. Additionally, vaping is not permitted in restaurants, but it can be done at home.
Some proponents highlight that vapes can help people quit smoking, though the long-term health effects remain unknown. The trend of pairing vapes with food, such as a cereal-and-milk vape with French toast or banana ice flavour with a vindaloo, continues to gain attention.
