Khaby Lame, the Senegalese-born TikTok star known for his viral myth-busting videos and signature shrug, has sold his digital identity for 1 billion. The 21-year-old, who is the second most popular TikToker globally, has collaborated with celebrities such as Naomi Campbell and Greta Thunberg.
The sale of his digital identity marks a significant milestone in the influencer economy, highlighting the value of online personas. Lame's rise to fame was rapid, driven by his humorous takedowns of impractical life hacks.
Fans in Senegal have expressed pride in his achievements, though some question the implications of selling one's digital identity. The deal underscores the growing trend of monetising online influence.
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