Serena Williams is set to return to Wimbledon as a wildcard entrant, a move that will enhance her staggering net worth of approximately £264.8 million ($350 million) — £75 million higher than Novak Djokovic's estimated £189.4 million ($250 million) fortune, according to Forbes. The 44-year-old American tennis icon, who has won seven singles titles at SW19, will compete again after retiring to focus on family life.
Return to SW19
Williams, a 23-time Grand Slam champion, decided to come out of retirement for Wimbledon 2026. When asked about her motivation, she simply stated that "it's summer" and "the kids aren't in school," making no reference to financial gain. However, her appearance will undoubtedly boost her already substantial wealth. Williams has earned £71.9 million ($95 million) in prize money alone, but her net worth is largely driven by endorsements from Nike, Wilson, and Gatorade, as well as her venture capital firm, Serena Ventures.
Serena Ventures and Other Investments
Founded in 2022, Serena Ventures focuses on funding businesses led by women and ethnic minorities. Williams also holds minority stakes in the UFC and the Miami Dolphins NFL franchise. Forbes estimates her net worth rose by £37.8 million ($50 million) from 2025 to 2026.
Djokovic's Wealth
Novak Djokovic, 39, has a net worth of about £189.4 million ($250 million), according to Forbes. He earned £22.4 million last year and has endorsement deals with Lacoste, Asics, Qatar Airways, and Joe & the Juice. Since 2014, he has accumulated an estimated £209 million from off-court ventures. Djokovic holds the record for most Grand Slam titles in men's tennis with 24, while Williams trails by one with 23. A triumphant Wimbledon return could see her tie the record.
