Consumer group Which? has secured a Collective Proceedings Order (CPO) from the Competition Appeal Tribunal, advancing a class action lawsuit against Apple that could result in payouts of up to £77 for eligible iPhone users in the UK. The claim alleges that Apple violated UK competition law by favouring its iCloud service over rival cloud storage providers, making it difficult for customers to switch to alternatives and potentially overcharging millions of users through monthly subscription fees.
Who Is Eligible for the Payout?
Customers who used iCloud services at any time between 8 November 2018 and 8 June 2026 and were living in the UK on 8 June 2026 may be entitled to compensation. Those who began using iCloud after 8 June 2026 are not eligible. Eligible customers have until 8 October 2026 to notify Which? if they wish to opt out of the claim, which can be done via the claim website. Individuals not living in the UK on 8 June 2026 must opt in by the same deadline to be included.
Background of the Legal Action
Which? initially filed the opt-out collective claim against Apple in November 2024. The CPO granted by the Tribunal allows the claim to proceed as an opt-out collective action, meaning anyone in the defined group is automatically included and entitled to compensation unless they choose to opt out. The consumer group argues that Apple’s practices have held back competition, resulting in customers receiving less free storage than they otherwise might have.
Statements from Key Figures
Anabel Hoult, chief executive of Which?, stated: “Which? wants to make clear that no company, no matter how powerful, can get away with abusing its position. The granting of the CPO means we’re one step closer to getting consumers the redress we believe they are owed from Apple and this should send a strong message to any other companies using anti-competitive tactics.”
An Apple spokesperson responded: “These claims are unfounded. We work hard to make iCloud a great experience, but no customer is required to use it and customers in the UK have plenty of alternatives to choose from. We strongly disagree with this decision and plan to appeal.”
Next Steps for Consumers
If the legal action succeeds, eligible customers could receive up to £77 each. Consumers seeking further information can visit the official claim website at https://www.cloudclaim.co.uk/. The deadline for opting out or opting in is 8 October 2026.
