Cloud Nine Original Iron Review: Putting Premium Hair Claims to the Test
Cloud Nine has established itself as a premium brand in the hair styling market, renowned for its high-performance straighteners and focus on hair health through advanced technology and heat customisation. Founded by Robert Powls, one of the original creators behind GHD straighteners and the GHD Helios, the brand carries significant pedigree. While its products command a hefty price tag, many users swear by their longer-lasting results, especially for those with thick or curly hair. To verify these claims, we rigorously tested Cloud Nine's The Original Iron.
Product Specifications and Key Features
The Cloud Nine Original Iron operates on 100-240V, 50-60Hz power and offers 11 heat settings ranging from 100°C to 200°C. Its standout feature is the Revive Mode, which moves the plates 8,000 times per minute to reduce friction and ensure even heat distribution. The plates are infused with Sericite, a mineral designed to lock in moisture, minimise friction, and enhance shine. The straightener also includes a hibernation mode that deactivates heating after 30 minutes of inactivity while keeping the power on, protecting surfaces from accidental heat damage.
Testing Methodology and First Impressions
Our testing process involved washing and blow-drying hair as usual, applying heat defence spray, and using the straightener in typical daily styling scenarios. We evaluated factors such as heat-up time, ease of use, range of settings, and overall performance. Upon unboxing, the attention to detail was immediately apparent, with a protective heat shield and storage bag included for organisation and travel. The buttons are uniquely positioned inside the handle rather than externally, which initially raised concerns about usability but proved functional with a wide gap to prevent burns.
Performance and Hair Health Results
The 11 heat settings provide exceptional customisation for different hair types. After experimentation, 170°C emerged as the optimal setting for our tester's hair, delivering a salon-quality finish with minimal frizz. The Revive Mode significantly smoothed hair, requiring fewer passes to achieve the desired look. While the Sericite-infused plates contributed to noticeable shine, it was challenging to definitively assess moisture retention claims. The straightener heated up in just 20 seconds and allowed for efficient styling, with each section needing only a single pass from root to tip.
Ease of Use and Design Considerations
The ergonomic design feels comfortable in hand, and the smooth, cushioned plates glide effortlessly through hair. The straightener also proved versatile for creating loose waves, with the exterior remaining cool enough to hold during styling. However, the internal button placement may cause initial apprehension, and the absence of an included heat mat is a minor drawback. While the multitude of settings can be overwhelming initially, users quickly adapt to their preferred configuration.
Value for Money and Warranty
Priced at £199-£219, Cloud Nine's Original Iron sits at the premium end of the market. Yet, its technology—adjustable temperatures, superior smoothing, and durable plates—justifies the cost for those seeking professional-grade styling with reduced heat damage. The product comes with a three-year warranty, offering peace of mind regarding longevity and reliability.
Comparison with Competing Brands
Cloud Nine faces stiff competition from established brands like GHD, BaByliss, and Dyson. The BaByliss 3Q, with 12 heat settings up to 235°C and a £50 price point, presents a budget-friendly alternative, though it lacks Cloud Nine's mineral-infused plates. GHD's Chronos straightener, priced at £299, offers similar sleek design and ceramic technology but operates at a constant 185°C, unlike Cloud Nine's variable settings. Dyson's Airstrait (£299-£449) excels in drying and straightening simultaneously, while the Corrale model provides cord-free styling for travellers.
Online Reception and User Feedback
Reviews on the Cloud Nine website praise the straightener's sleek finish, temperature customisation, and Revive Mode. One five-star review notes, "Great straighteners - love that you can adjust the temperature. Glide effortlessly and are great for curls too." However, some users criticise the internal button placement as less intuitive than external designs.
Final Verdict and Recommendations
Cloud Nine's The Original Iron delivers a salon-quality finish with less damage than many competitors, effectively minimising frizz. Its 11 heat settings cater to most hair types, and the Revive Mode enhances hair health. We recommend it for users prioritising hair protection and customisable styling, though those with particularly coarse hair may require higher heat and more time. While the price is steep, the technology and performance justify the investment for premium results.
