In a blind taste test of 10 butter brands, Aldi's own-label butter outperformed market leader Lurpak, which has seen prices soar to £7.25 in some supermarkets. The test, conducted by a shopper, found Aldi's version to be the closest match to Lurpak, with a light, creamy texture and instant salt hit that convinced the taster it was the real thing.
Lurpak recently reduced its unsalted block from 250g to 200g while prices rose by around 15% over the past year. Aldi now sells a 600g tub for £5.35, though some stores have resorted to placing security netting on the product to deter theft.
Other budget options tested included Lidl's Daisy butter, which was described as having a rich taste but not quite matching the original, and Tesco's own-brand butter, which was deemed flavourless and fatty. Clover margarine was praised as good value at 60p less than Aldi's version.
The test highlights the growing pressure on household budgets amid the cost of living crisis, with many shoppers seeking cheaper alternatives to premium brands. Industry experts warn that prices may not peak until next year.
