The Lion pub in Atherton has faced criticism after increasing drink prices by 20p during England World Cup games, a policy attributed to its parent company, Stonegate Group, the UK's largest pub operator. The Bolton Road establishment also reserved seats for regulars, prompting a social media debate about fairness.
Social Media Backlash
A resident questioned whether the pub was alone in raising prices and reserving tables for regulars. Staff confirmed the increase, with Martine Albrighton-Mills stating: "We did in fact have weekend/event pricing on, that is beyond my control, however, England playing a match is an event." She noted that the 20p surcharge helped cover additional staff costs, as three employees were needed during matches compared to one on a typical Wednesday.
One commenter responded: "'Everyone else does it and we only do it for certain things so it’s ok’ no just don’t take the p**s out of loyal customers." Another called the policy "shameful," while a third said reserving tables for regulars was positive because "they go in when nothing is on."
Defenders Cite Value
Some customers defended the pub, noting its generally low prices. One said: "Lion is normally one of the cheapest pubs in Atherton! And usually has good deals on whilst the football is on, it did during the Euros." Another compared favorably to Manchester city centre, where wine can cost £15 a glass.
Stonegate Group's Response
Stonegate Group reported that its 656 Craft Union pubs and 332 managed venues sold over 800,000 drinks during the DR Congo game on July 1, 438,000 above an average Wednesday. Draught beer accounted for 443,000 pints, with Cruzcampo (54,600) and Birra Moretti (48,400) leading sales. The Lion offered 'Pitchside Packages' starting from £25 for six bottles and six shots.
A Stonegate spokesperson said: "In common with the wider hospitality industry, and as has been the case for many years, where there is a significant increase in demand which requires additional staff, security, equipment or safety measures, some venues may adjust pricing at certain peak times." They added that the World Cup provides a "welcome boost" for pubs facing "significant operating pressures."
