Dragons' Den Welcomes Guest Dragon Susie Ma and a Range of Innovative Startups
The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us? Every business on Dragons' Den tonight, from Cubbi to an AI-powered cat flap, presents unique solutions for modern challenges. From 'The Apprentice' to 'Dragons' Den', Susie Ma is this week's guest dragon, bringing her entrepreneurial expertise to the panel.
Susie Ma's Journey from The Apprentice to Dragons' Den
It has been over a decade since Susie Ma first appeared on The Apprentice, famously asking, 'Are the French very fond of their children?' Since then, she has become one of the show's biggest success stories, transitioning from the boardroom to Dragons' Den. The beauty mogul, who built the multimillion-pound brand Tropic, will now sit alongside Peter Jones, Deborah Meaden, Steven Bartlett, and Touker Suleyman to appraise a new batch of startups. Her presence adds a fresh perspective to the den, drawing on her experience in building a global business from the ground up.
Startups Pitching in the Den Tonight
This week, brave entrepreneurs face the dragons with diverse offerings. Startups include kids' baking kits and compostable portable toilets, showcasing innovation across various sectors. Here is everything you need to know about the businesses pitching tonight.
Cubbi App: Discounts for New and Expecting Parents
First in the den are sisters Olivia and Tanyka Davson, who aim to help new and expecting parents save money with their app, Cubbi. Launched in 2023, Cubbi is a discount platform exclusively for this demographic, similar to Unidays for students or the Blue Light Card for key workers. It is free to download, but users must provide proof of eligibility, such as a MATB1 form, birth certificate, adoption letter, or baby loss certificate. The app offers discounts on over 150 brands, including 15% off at Boots, 15% off at Angel and Rocket, and 30% off Baboodle, making it a valuable resource for families.
Craft & Crumb Baking Kits: Easy and Fun Family Baking
Next are friends-turned-business partners Kate and Louise, who launched Craft & Crumb in 2016. Their mission is to make home baking easier and less stressful for parents and children. The company creates themed bake-and-craft kits that provide everything needed to start baking, eliminating the need to measure, shop, or plan. The range includes biscuit-decorating sets, cupcake kits, and plastic-free children's party bags, all designed to encourage screen-free time in the kitchen. Products are available directly from Craft & Crumb and through Amazon, offering convenience for busy families.
Compo Closet: Eco-Friendly Portable Toilets
Third into the den are Richard and Erica, founders of Compo Closet, a business launched in 2020 that aims to make off-grid sanitation cleaner, greener, and more pleasant. The company sells portable toilets that operate without water or harsh chemicals. Their composting models separate liquids into a removable bottle, while solids are mixed with natural materials like sawdust or coco coir to break down naturally, controlling odour and simplifying disposal. The flagship Cuddy composting toilet is built for vans, boats, and tiny homes, with the Cuddy Lite offering a more portable option. The S1 dry flush sealing toilet uses compostable liners, sealing waste in bags for easy handling.
OnlyCat AI-Powered Cat Flap: Smart Pet Technology
Last in the den are brothers Martin and Tomas, co-founders of OnlyCat, an AI-powered cat flap launched in 2025. This innovative product is designed to prevent cats from bringing home unwanted prey. It features an AI-powered camera that screens cats before entry, locking the door if prey is detected. Users can receive video clips of failed attempts on their phones. Additionally, a microchip scanner reads cats' microchips on entry and exit, allowing owners to block unwanted cats or control when their pets leave. The cat flap costs £499, with a subscription option of £275 upfront and £7.99 per month, making it accessible for tech-savvy pet owners.
Missed Last Week's Episode?
If you missed last week's episode featuring Gary Neville, catch up with our recap to stay informed on all the latest pitches and dragon reactions. Dragons' Den continues to be a platform for groundbreaking ideas, and tonight's lineup promises excitement and innovation.
