Greggs is set to open its first international outlet in over a decade at Tenerife South Airport later this month, marking a significant return to overseas operations since a brief venture in Belgium in 2008. The new shop, situated in the international departures area, will offer a familiar range of the bakery chain's popular bakes, rolls, sweet treats, and freshly-made sandwiches. To cater to local tastes, the menu will also include a Spanish Omelette Roll and freshly squeezed orange juice.
Targeting British Holidaymakers
The move strategically targets the large number of British holidaymakers among the 13 million annual passengers at Tenerife South Airport. Approximately half of these passengers travel to and from the UK, making it an ideal location for Greggs to test its international appeal. The airport serves as a major hub for tourists visiting the Canary Islands, a popular destination for British travellers seeking sun and relaxation.
Partnership and Expansion Plans
Greggs chief executive Roisin Currie expressed enthusiasm about the new venture, stating that Tenerife South Airport is an 'ideal location to test spreading our wings in an overseas setting' due to its high volume of UK and international passengers. The new shop will operate in partnership with Lagardere Travel Retail, a global travel retail giant that manages over 5,000 stores worldwide. This collaboration aims to provide a familiar and comforting choice for passengers, offering a taste of home while abroad.
- The new outlet will be located in the international departures area of Tenerife South Airport.
- It will offer a range of Greggs classics, including sausage rolls, pasties, and sweet treats.
- Localized items such as the Spanish Omelette Roll and freshly squeezed orange juice will be available.
- The partnership with Lagardere Travel Retail is expected to facilitate further international expansion.
Greggs previously operated a shop in Belgium in 2008, but the venture was short-lived. The company has since focused on its UK operations, growing to over 2,000 shops. This new international foray represents a cautious but optimistic step into global markets, leveraging the strong brand recognition among British tourists abroad. The success of the Tenerife outlet could pave the way for further international openings in other popular holiday destinations.
