TUI Launches Major Summer 2026 Holiday Sale with Free Child Places
The travel experts at TUI are encouraging British families to "Say Yes to Summer" in 2026 with an extensive range of sunshine holidays designed to make dream getaways more affordable. The company has rolled out thousands of free child places alongside substantial savings of up to £500 on selected package holidays, hailing this year's programme as its most accessible yet.
How the TUI Free Kids' Place Promotion Works
For every two full-paying adults, one child can travel completely free of charge. This generous offer includes flights, transfers, and the selected board basis, making it a comprehensive deal for budget-conscious families. In addition to the free child spots, customers can save an extra 10% on package holidays by using the promotional code SALE when logged into or signing up for a myTUI account, with discounts capped at a maximum of £500 per booking.
The promotion applies to travel dates between May 1, 2026, and October 31, 2027, requiring a minimum spend of £500. To make booking even easier, TUI offers low deposits starting from just £60 per person and provides £0 pay later options. However, travel experts caution that free child places are limited per flight and hotel, meaning the most popular dates—especially during the summer school holidays—are likely to sell out quickly.
Top Family-Friendly Holiday Destinations in the TUI Sale
The free TUI child places are available across a diverse range of family-friendly hotels, including TUI BLUE For Families with dedicated kids' clubs, action-packed Holiday Villages, and the all-inclusive TUI Magic Life resorts. Top destinations featured in the sale span holiday hotspots across Spain, Greece, Turkey, and beyond, with beach resorts, water parks, and extensive entertainment options ensuring fun for all ages.
Here are five standout holiday options currently available through the TUI promotion:
- TUI BLUE Tarida Beach, Ibiza: This five-star beachfront retreat features a dedicated splash park and "The Retreat" activity hub, making it ideal for families seeking luxury alongside kids' clubs. It offers indulgent swim-up rooms, five exquisite restaurants, and four stylish bars. Prices start from £419 for a late spring break in May.
- Blue Lagoon Village, Kos: Part of TUI’s Platinum range, this sprawling village-style resort boasts its own adventure land and a massive multi-lane waterpark. With seven restaurants, five pools, slides for all ages, and a TUI KIDS' Club, it also includes a spa for adults. Prices start from £1,386.50 per person for a seven-night stay in July.
- Holiday Village AQI, Turkey: Set against a stunning mountain backdrop, this resort offers seven different pools and direct access to a private sandy beach. It features professional academies for football and swimming, four restaurants, five bars, an onsite spa, and family-friendly entertainment. Prices start from £1,079 in July with discounts applied.
- Sentido Apollo Palace, Corfu: Available through On The Beach as an alternative to TUI, this stylish village-style resort on Corfu includes four restaurants, five bars, three freshwater pools, an on-site aqua park, and a WWK Kids’ Club. Adults can enjoy a dedicated adults-only area with a private pool and upscale spa. Prices start from £1,085 per person for a seven-night stay in July.
- TUI BLUE Elounda Breeze, Crete: Designed with a traditional Cretan village feel, this resort offers a laid-back family atmosphere with modern rooms, a dedicated kids' buffet, and excellent pool facilities including shaded baby pools and splash areas. It features a buffet and two á la carte restaurants, plus family-friendly shows and activities. Prices start from £1,108 per person in July after discount.
Customer Reviews and Alternative Family Holiday Deals
Families who have previously travelled with TUI have shared positive experiences on TripAdvisor. One family staying at Tarida Beach in Ibiza called it "A fantastic holiday - truly a hidden gem," praising the spotless facilities, excellent food selection, and lovely beach access. Another family at Blue Lagoon in Kos highlighted the excellent food, beautiful maintenance, and wonderful staff, noting that their children adored the water park.
However, not all feedback was entirely positive. One guest at the same Kos resort left a three-star review, criticising dated rooms and additional charges for safes and sunbeds on what they described as a "tatty bit of beach." Overall, though, customers travelling with children have praised TUI's family-friendly resorts, with guests at Holiday Village AQI in Turkey noting it "exceeded our expectations" with engaging activities for kids.
Beyond TUI, other travel companies are also offering competitive family deals. Love Holidays has "Kids Stay Free" promotions where one child per two paying adults stays free at selected hotels across European hotspots, with prices starting from £319 per person in July for a three-star hotel in Turkey. Jet2 Holidays similarly provides free flights and stays for kids at selected hotels under the same one-free-child-per-two-adults rule. For adults travelling without children, On The Beach offers non-term time, all-inclusive deals with spa access and other perks.
The TUI sale is now live on the company's website and app, providing families with a valuable opportunity to plan their 2026 summer holidays with significant savings and added benefits. With the combination of free child places, substantial discounts, and flexible payment options, this promotion aims to make sunny getaways more attainable for households across the UK.
