Ariana Rose, 40, who was born Sana Ali, has pleaded guilty to seven counts of fraud and one count of perverting the course of justice. Appearing via videolink from Bronzefield prison at a UK Crown Court, she is now awaiting sentence.
The Wedding Scams
Rose allegedly embedded herself in the wedding world under aliases including “Arosemakeup” and “Ariana Lily”. She targeted brides by stealing high-value luxury items such as a Rolex watch during their wedding days. The theft was uncovered when a bride spotted Rose wearing what appeared to be the exact same Rolex in Instagram posts months later. Other victims claim Rose booked expensive destination wedding makeup jobs, cancelled at the last minute, refused refunds, and racked up multiple County Court Judgments (CCJs). Some victims banded together in online support groups to warn others, according to the Times.
House-Sitting Thefts
While awaiting trial for tenancy fraud in late 2025, Rose used the platform TrustedHousesitters to access luxury estates in Suffolk, Somerset, Hampshire, and Essex. Once left alone, she allegedly stole thousands of pounds’ worth of authentic jewellery, silverware, and antiques, replacing them with cheap replicas. Items reported missing include a £2,500 cocktail watch, a £4,000 gold bracelet, and sentimental family Christmas ornaments collected over 27 years, as per the Times.
Arrest and Investigation
Her crime spree unraveled when Warwickshire Police arrested her driving a rented BMW 2 Series sports car packed with designer sunglasses, €2,450 (£2,116) in cash, international currencies, and a stolen Rolex. Police recovered photos on her mobile phone allegedly showing her posing with stolen items, which helped identify further victims. Investigators say Rose also ran sophisticated rental and tenancy scams in Manchester and London.
Rental and Tenancy Fraud
In one case, she moved into a luxury flat in Ladbroke Grove, West London, using fake employment references, then refused to pay rent for two years, leaving more than £43,000 in arrears, the Sun reported. In Manchester, she illegally sublet a retiree’s apartment, pocketing £30,337 in fraudulent fees and deposits from unsuspecting housemates while using fake emails to cover her tracks. Victims also accused her of using aggressive intimidation when challenged.
Previous Convictions
Rose’s history of deception stretches back almost two decades, including a 2008 conviction for stealing £60,000 through unauthorised transactions while employed at Barclays, and a 2011 jail term of 20 months for fake tenancy contracts and deposit scams, the Times reported. One defrauded property manager, Caroline Evans, reportedly funded a £6,000 private prosecution after growing frustrated at a lack of action.
