Victoria Beckham Beauty has expanded its popular Vast Lash Mascara line with a new shade, Cocoa, a rich brown designed specifically for mature eyes. The product has already received glowing reviews, with one shopper calling it the 'best mascara I have used in 50 years.' The shade matches the Satin Kajal Liner in Cocoa, which Beckham herself reportedly wears regularly.
Product Details and Pricing
The Vast Lash Mascara in both Black and Cocoa is priced at £33. The Satin Kajal Liner, available in 20 shades across matte, jewel, and shimmer finishes, also costs £33. To celebrate the launch, Victoria Beckham Beauty is offering a free velvet pochette for new customers, and those spending £50 or more receive a free '97 Terry Zip Bag.
Formula and Features
The mascara is described as a bold, volumizing product that delivers dramatic impact and lift in a single swipe. Its curved wand with plush bristles evenly coats each lash from root to tip. The formula is smudge-proof, flake-proof, sweat-proof, and humidity-proof, with staying power exceeding 12 hours.
Key ingredients include Tahitian sea micro algae to fortify lashes, panthenol (pro-vitamin B5) for hydration, niacinamide (vitamin B3) to support keratin production and prevent breakage, and vitamin E for deep conditioning. According to the brand, regular use can promote naturally thicker and denser lashes after two weeks.
Customer Reviews
The Vast Lash Mascara holds an overall star rating of 4.3 out of 5 based on 4,328 reviews. One satisfied customer stated: 'Love it, no clumps. Best mascara I have used in 50 years. Thanks.' Another reviewer, who had cataract surgery, noted: 'I have age related dry eyes but found this easy to apply & good to wash off & tolerate after not being able to wear makeup for numerous years.'
A third shopper, in their 60s, wrote: 'I think I've tried every mascara on the market from cheap to very expensive. Since reaching my 60s, I've found all mascaras, regardless of price, just don't stay put. They flake and smudge to the point I'd begun to not bother. However, it's the best mascara I've used in years.'
Not all feedback was positive. A three-star review commented: 'Not very thick. Beautiful packaging but average product.' Another three-star review mentioned: 'Too much product came out on brush leaving me to wipe the brush before I could apply it to my eyelashes.'
An eighty-year-old user gave a five-star rating, saying: 'I’m an eighty year-old and have suddenly got very thick long eyelashes.' Another customer aged 56 described it as 'Outstanding' and 'Beautiful product.'
Alternatives on the Market
For comparison, Charlotte Tilbury's Exagger-Eyes Volume Mascara costs £28 and claims 28 hours of volume and curl using Lash Vinyl-Black Wrap Technology. Amazon stocks Maybelline Lash Sensational Sky High Mascara for £8.29 in black, brown, and maroon, featuring a bamboo extract formula for lift without clumping.
