Bad Bunny’s Super Bowl halftime performance on Sunday was not only a musical spectacle but also a fashion statement, as the Puerto Rican star chose to wear two outfits from the Spanish high street brand Zara. The decision to wear affordable fashion at one of the most-watched television events in the US marked a departure from the luxury labels typically seen during the show.
Bad Bunny, Spotify’s most-streamed artist of 2025, began his set in a collared shirt and tie, cropped off-white trousers, Adidas Resilience trainers, and a cropped padded American football jersey with the number 64 and the word “Ocasio” on the back. The number, initially speculated to reference his mother’s birth year or a US Congress, was later confirmed by Complex magazine to be his uncle’s football jersey number.
He later reappeared in a broad-shouldered off-white suit and tie for a duet with Lady Gaga. Both looks were bespoke creations by Zara, styled by Storm Pablo and Marvin Douglas Linares. Off the rack, a Zara suit costs about £250, making it accessible to many fans.
Andrew Groves, a professor of fashion design at the University of Westminster, said the suit “reads as authority, but the authority comes from Bad Bunny’s cultural position, not from a luxury house’s stamp of approval.” He added that wearing Zara on a Super Bowl stage is “a statement about power-shifting.”
The performance also included subtle political and cultural references. Lady Gaga wore a blue dress with a flor de maga brooch, echoing the colours of the Puerto Rican flag, while dancers wore outfits by Puerto Rican designer Jomary Segarra. Bad Bunny did not wear an “ICE out” pin, which had been speculated after his Grammys appearance, but instead chose fashion that his fans could afford, highlighting a pop culture that is increasingly multilingual and international.
