Jess Wright Faces Hypocrisy Allegations Over Thong Bikini Comments
Former TOWIE star Jess Wright has been branded a 'hypocrite' by social media users after making critical remarks about women wearing thong bikinis, despite having frequently worn the revealing swimwear herself throughout her career. The 40-year-old reality television personality came under fire following a discussion on her family podcast, Wright At Home, where she told women to 'put it away' when it comes to thong bikinis.
Podcast Comments Spark Immediate Backlash
The controversy began when Jess discussed thong bikinis with her mother Carol, 65, and sister Natalya, 25, during an episode titled 'Should thongs be allowed at the beach?'. Jess shared her husband William Kemp's perspective, stating: 'Will cannot stand it. He says to me "I cannot understand how she thinks that's attractive". Put it away and leave something to the imagination. Who wants to see up their butts?'
Carol Wright contributed to the conversation by revealing that her 69-year-old husband Mark Wright Sr. had expressed similar views after observing holidaymakers wearing thong bikinis, describing the look as 'unsexy'. Following the podcast's release, these comments faced significant backlash across social media platforms, with many users describing the remarks as 'degrading' toward women.
Social Media Users Highlight Past Photographic Evidence
The criticism intensified as fans and social media users quickly resurfaced numerous photographs showing Jess Wright wearing thong bikinis over the years. These images included holiday pictures from 2024 where she wore barely-there bikinis, pregnancy photos from 2021 featuring a white thong bikini, and various vacation snapshots from destinations including Abu Dhabi, Portugal, and Dubai.
One social media user commented: 'Did no one see Jess on Towie? She was always in this sort of bikini when it was pool parties etc xxx...' Another added: 'Literally pot kettle black and all that xx... one rule for everyone else and their own rules for them, double standards at its finest lol.'
Further scrutiny emerged regarding Jess Wright's business history, as she previously owned an underwear shop called With Love Jessica on Loughton High Road. The store operated from October 2011 until its closure in 2014, adding another layer to the hypocrisy accusations.
Family Members Also Face Scrutiny
Jess's sister Natalya Wright also came under examination, as her Instagram account contains multiple photographs of her wearing thong bikinis and barely-there swimwear pieces. This family connection amplified the perception of double standards among critics who noted that both sisters have frequently worn the very style they criticised on their podcast.
Heartfelt Apology Issued Following Backlash
On Tuesday, Jess Wright issued a public apology for the controversial comments made during the podcast episode. Despite the original clip being deleted from the podcast's Instagram page, it had already been widely shared across TikTok, generating substantial negative reaction.
The apology, which was also shared on Carol and Natalya's social media accounts, stated: 'In response to comments we made on our podcast. We've listened, we hear you and we want to say sorry... Our judgement was wrong and we take full accountability and will do better moving forward. Love Jess, Natalya and Carol.'
Social Media Erupts With Defiant Responses
The podcast discussion prompted defiant responses across social media platforms, with many women posting photographs of themselves in bikinis alongside captions rejecting the Wright family's perspective. One TikTok user declared: 'Jess hunny, I do NOT dress for your husband and I certainly dont want him imagining me naked. That is not why the baddies wear thong bikini's.'
Another video showed two women standing on a boat with text overlay reading: 'Oh better change my whole summer wardrobe because Jess Wright's husband and Dad think it's unacceptable and unattractive xxx.' These responses highlighted broader concerns about women supporting other women and rejecting body-shaming commentary.
The Wright At Home podcast launched in November last year and had gained moderate traction before the thong bikini controversy significantly increased its visibility across social media platforms, particularly on TikTok where the discussion generated thousands of views and comments despite the original clip being removed.
