In a remarkable demonstration of enduring popularity, the Australian children's animated series Bluey has once again claimed the title of the most-streamed show in the United States for the year 2025. According to the latest comprehensive data released by Nielsen, the beloved programme recorded a staggering 45.2 billion minutes of viewing time exclusively on the Disney+ platform throughout the year.
A Clear Champion in the Streaming Arena
This achievement marks the second consecutive year that Bluey has topped the overall US streaming charts, solidifying its status as a cultural phenomenon that transcends its target demographic. The show's performance was so dominant that it secured the number one spot across all genres, outperforming even the most popular live-action dramas and series.
How the Competition Fared
While Netflix's flagship original series Stranger Things managed to retain its position as the most-watched original series specifically, it ranked only third in the overall standings. It was notably surpassed not only by Bluey but also by ABC's enduring medical drama Grey's Anatomy, which claimed the second position. This outcome highlights a significant trend identified in the Nielsen report.
The annual list of the top ten most-streamed titles was overwhelmingly populated by long-running network television series with extensive libraries of past episodes and, notably, animated programmes. This suggests that viewers are increasingly drawn to content with deep back catalogues that offer substantial binge-watching potential, as well as family-friendly animation that provides broad appeal.
Record-Breaking Year for Streaming Consumption
The broader context of this success story is a historic surge in overall streaming consumption across the United States. The total number of minutes streamed by American audiences in 2025 reached an unprecedented 16.7 trillion minutes. This figure represents a substantial 19 per cent increase compared to the viewing data from the previous year, underscoring the accelerating shift towards digital, on-demand entertainment.
The sustained supremacy of Bluey, amidst this record-breaking growth in the streaming sector, is a testament to the show's exceptional quality, relatable storytelling, and its unique ability to captivate both children and adults alike. Its performance continues to set a high benchmark in the intensely competitive streaming landscape.
