Selecting the perfect pram is one of the most significant decisions – and investments – for new parents, with a dizzying array of options on the market. The choice has just been made clearer for many, as podcasters and new parents Jamie Laing and Sophie Habboo have been photographed using a particular luxury model that's a firm favourite among the celebrity set.
The Celebrity Buggy of Choice
The couple, who welcomed their son Ziggy earlier in December 2025, were seen out and about with the iCandy Peach 7 in black. This high-end travel system has earned the nickname 'the Ferrari of the pram world' and is also the chosen model for other famous faces including Michelle Keegan and Mark Wright as well as Molly-Mae Hague and Tommy Fury.
Available in eight colours, the single Peach 7 Pushchair and Carrycot typically retails for £1,149. However, savvy shoppers should note that a bundle including accessories is currently offering better value, reduced from £1,249 to £999.
Putting The iCandy Peach 7 To The Test
As an expectant parent also navigating the overwhelming pram market, I had the chance to trial the iCandy Peach 7 ahead of my own baby's arrival. The immediate impression is one of sleek, modern luxury. Its chic design stands out, but the true revelation is in its performance.
The pram glides with exceptional ease, manoeuvring smoothly even when laden. The suspension provides a lovely, bouncy ride, justifying its premium comparison. Another major plus is the simple, one-handed fold-down mechanism. By pushing a button on the handle and folding it downwards, the buggy collapses neatly and can be carried via a strap. While not the lightest model due to its robust wheels, it is perfectly manageable.
Considerations For Prospective Buyers
It's not all effortless glamour, however. We found the initial assembly of the carrycot to be somewhat tricky, with instructions that could be clearer. Having a tutorial video handy is highly recommended for this stage.
Additionally, taller parents will need to attach clip-in extenders to raise the carrycot to a comfortable height. These must be removed before folding, which is a quick step but an extra consideration not always found with other brands.
Despite these minor hurdles, the overall impression is overwhelmingly positive. The iCandy Peach 7 inspires confidence that a baby will be safe and comfortable, while making parental outings as convenient as possible. For those tempted, the accessory bundle – which can include a cup holder, changing bag, and sleeping bag – or the bundle with an ISOFIX car seat represent the best value.
For parents seeking a more compact, travel-friendly option, the Joolz Aer2 Pushchair is a lightweight, aeroplane-ready alternative. If the iCandy's price point is prohibitive, the Ickle Bubba Stomp Luxe 12 Piece Travel System offers a comprehensive package for £499.
