Dermatologists are urging people to keep their skincare routines simple, focusing on basics like cleansing, moisturising, and sun protection rather than expensive products. Dr Ophelia E Dadzie, a consultant dermatologist at Hillingdon Hospital, emphasises that skin health reflects overall wellbeing, and that proper nutrition, exercise, sleep, and stress reduction are just as important as any topical treatment.
Dr Jean Ayer, a Cheshire-based dermatologist and senior lecturer at the University of Manchester, advises that for most people, a basic routine of cleansing after wearing makeup, moisturising if needed, and using sunscreen on sunny days is sufficient. She warns against starting specialised anti-ageing products too early, noting that children pre-puberty do not need anything beyond a non-comedogenic moisturiser or micellar water.
For those with acne, which affects about 80% of the population at some point, Dr Ayer recommends oil-free products like benzoyl peroxide. If over-the-counter options fail or scarring occurs, Dr Bav Shergill, a consultant dermatologist in Sussex, advises seeing a GP, who can prescribe treatments or refer to a specialist if needed. He suggests giving products up to three months to work before switching.
When it comes to anti-ageing, Dr Ayer says there is limited data to support starting early, but a good sunscreen is key. Dr Shergill notes that preventive use of retinol could begin from age 25 to 30, but women may see signs of ageing earlier due to menopause-related collagen loss. He adds that men tend to age about 10 years later.
Dr Ayer highlights that retinoids have the strongest evidence for anti-ageing, and inexpensive products can be as effective as pricier ones. However, she cautions that ingredients like hyaluronic acid may not penetrate the skin deeply, instead sitting on the surface to prevent water loss. Dr Emma Wedgeworth, a Harley Street dermatologist, says eye and neck creams often overpromise, as changes in those areas are underlying and difficult to address topically.
Dr Dadzie recommends patch testing new products to avoid irritation, reinforcing that a simple, consistent routine is the best approach for healthy skin at any age.
