Hollywood actress and wellness entrepreneur Gwyneth Paltrow has unveiled an audacious and extravagantly priced Valentine's Day gift selection on her lifestyle platform, Goop. The 53-year-old's latest edit, promising 'something special for everyone', spans 60 items from a £12 intimate lubricant to a breathtaking £9,300 necklace.
A Luxury Guide for Every 'Love Language'
Paltrow's February 14 gift guide caters to diverse tastes, whether one's 'love language is chocolate or cashmere, diamonds or Dr. Diamond'. The most affordable entry is a bottle of personal lubrication priced at £12, described as delivering an 'extra-tingly sensation' that warms with friction.
In stark contrast, the pinnacle of luxury is the Foundrae collar necklace with a heart medallion, retailing for a hefty £9,300 and marked as non-returnable. Other high-ticket items include a £4,500 laser treatment device, a £900 light mat purported to boost circulation, and a £400 cashmere jumper.
Intimate Additions and Past Controversies
The selection notably features an array of intimate wellness products. Among them is a £600 set of sterling silver 'sex dice', engraved with French words for body parts and actions, marketed as a way to 'reinvent date night'. A £171 sex toy and a £60 rechargeable toy 'designed for couples by women' named 'Hug' are also listed.
Further items include a $55 bottle of Sex Oil from Goop Wellness and a box of 'Happy Ending Functional Mushroom Chocolates', infused with botanicals like horny goat weed. This launch follows past controversies for the brand, notably the 2020 debut of a '$75 'This smells like my vagina' candle'. In 2021, a $5 million class-action lawsuit was filed against Goop after a customer alleged the candle exploded after brief use.
Paltrow originally founded Goop in 2008 as a niche newsletter, expanding it into a multi-faceted wellness empire encompassing e-commerce, a summit, a magazine, and a Netflix series.
Personal Revelations Amid the Launch
The saucy gift guide coincides with Paltrow's recent candid disclosures about filming intimate scenes with co-star Timothée Chalamet, 30, for their new film. The actress admitted she was 'worried' and found it 'weird' initially due to their 23-year age gap, but stated the experience was ultimately 'fine' and that Chalamet was 'brilliant and committed'.
The mother of two also shared her children's contrasting reactions to her on-screen romance. While her daughter Apple, 21, thought it was 'bad-a**', her son Moses, 19, was less impressed, covering his eyes throughout the scenes. Paltrow demonstrated his reaction on late-night television, crouching and shielding her face.
This Valentine's collection solidifies Goop's position at the intersection of luxury, wellness, and provocative personal exploration, continuing to spark conversation and commerce in equal measure.
