Prime Minister Sir Keir Starmer and the Labour government are strategically positioning Brexit as a pivotal issue for the upcoming general election, with a clear aim to recapture voters who have shifted allegiance to Reform UK. This move is designed to create a sharp political divide, emphasising Labour's commitment to fostering closer economic and trade relationships with the European Union without advocating for rejoining.
Targeting Reform UK and Nigel Farage
Ministers are preparing to launch a robust campaign that portrays Nigel Farage, the prominent figure behind Reform UK, as an "ideological zealot." The government argues that his staunch anti-EU stance has been detrimental to the UK's economic stability and has hindered the negotiation of favourable trade agreements. By highlighting these points, Labour seeks to undermine Reform UK's appeal and persuade disillusioned voters to return to their fold.
Key Policy Objective: SPS Deal with the EU
A primary focus of Labour's strategy is to finalise a Sanitary and Phytosanitary (SPS) agreement with the European Union by the summer of 2026. This deal would significantly reduce bureaucratic hurdles by eliminating most health certificates and routine border checks on food and agricultural products. Such a measure is expected to streamline trade, lower costs for businesses, and enhance the flow of goods between the UK and EU, thereby addressing some of the economic challenges post-Brexit.
Aligning with Public Opinion
Labour believes its approach resonates with the prevailing public sentiment, as recent polling indicates that a majority of Britons view Brexit as a failure and express a desire for a closer relationship with the EU. However, while support for rejoining the EU remains limited, the government emphasises that its policy of strengthening ties without full membership reflects a pragmatic middle ground that can attract broad-based support.
Challenges and Strategic Messaging
Experts suggest that for Labour to successfully implement this strategy, the party must actively and convincingly argue for its Brexit stance to gain wider public backing. This involves clear communication on how closer EU ties can benefit the economy, trade, and everyday lives, while countering narratives from opponents like Reform UK. The government's goal is to frame the election as a "real political fight" over Brexit, making it a defining issue that could sway voter decisions.
In summary, Starmer's plan to make Brexit a key election issue represents a calculated effort to redefine the political landscape, target Reform UK's voter base, and advance policies that align with public desires for improved EU relations, all while avoiding the contentious topic of rejoining.
