Jeremy Clarkson is reportedly capitalising on the success of his Diddly Squat Farm by filing a series of trademark applications to broaden his commercial ventures. The presenter's Amazon Prime series, Clarkson's Farm, has achieved remarkable popularity and is scheduled to return for a fifth season on June 3.
Trademark Applications
According to The Sun, Clarkson is seeking to trademark the name Diddly Dunkers, a playful reference to his Diddly Squat Farm. This would form part of a product line that also includes clothing and homeware items. Additionally, his Hawkstone Brewery is reported to have submitted trademark applications for new beverages, including Arrowhead, Midsummer, Knollbury Fort, and Firelight.
Daily Mail has contacted a representative of Jeremy Clarkson for comment.
Future of Clarkson's Farm
With the fifth season approaching, Amazon executives have reportedly 'signed off' on a sixth season. The show, which debuted in 2021, documents Clarkson's efforts to run a farm in the Cotswolds, featuring key figures such as right-hand man Kaleb Cooper, partner Lisa Hogan, land agent Charlie Ireland, and farmhand Gerald Cooper.
According to The Sun, Clarkson began working on the sixth series after the weather turned colder in January. In December 2025, he revealed plans to take a break from television in early 2026 for the first time in four decades, but promised to resume filming on his Oxfordshire farm if snow fell.
He told The Sun: 'We've never had a rest; we wrap a series and immediately start again because farming doesn't stop. You harvest and you're immediately start drilling for the next year. But this time Kaleb's gone off to Australia, he's filming down there at the moment, I was doing Millionaire Hot Seat and I really wanted to have a holiday because I haven't had one in ages. So we just said, 'OK well let's just actually wrap it.' And then I just said, 'If it snows we'll start filming again'.'
Clarkson added that he still has plenty of ideas for future series, stating: 'We'll definitely do six - Amazon want to (do series six) and I want to. I've got a good idea for six ... I said I'll stop doing them when there are no more ideas. But I've got two quite good ones, so we'll do six and then we'll see ...'
