Samie Elishi appears poised to become the next Olivia Attwood after reportedly securing a significant partnership with fashion retailer River Island. The 26-year-old, who won Love Island: All Stars series three in February alongside Ciaran Davies, 23, has since moved on from their brief romance and is now dating fellow islander Tyrique Hyde.
River Island Deal Details
According to sources, Samie has landed a deal typically reserved for household names such as Olivia Attwood or Maura Higgins. The collection is expected to launch shortly. In 2025, Olivia, now 35, earned a six-figure sum for her River Island ambassadorship, which significantly boosted her career.
A source told the press: 'Samie's flying right now and the River Island deal is massive. There aren't many proper High Street deals around these days, and it's only usually the likes of big celebs like Olivia Attwood and Maura Higgins that land them. Everyone is thrilled for her, and she's worked really hard on the campaign.'
The insider added: 'She launched her collab with W7 make-up last month and has more exciting gigs coming up too.'
New Romance with Tyrique Hyde
Last month, Samie hard-launched her relationship with Tyrique, 26, by sharing glimpses of their romantic trip to Morocco. The couple landed in Agadir for their first holiday together, testing their new connection. Samie, who first appeared on Love Island season nine in 2023, has grown close to Tyrique from season ten.
Tyrique shared a clip of the pair riding a jet ski, and Samie posted a series of cosy snaps on Instagram, including one of Tyrique cupping her chin and another of them posing on a dune buggy. She captioned the post 'Motherland♥️,' to which Tyrique replied: 'Helluva life.'
Supportive comments came from TOWIE star Chloe Lewis, who wrote: 'I love him for you! Glad you're happy my girl ✨,' and fellow Love Islander Tanyel Revan: 'I LOVE this for you❤️.'
Fallout with Ciaran Davies
The new romance follows Samie's split from Ciaran just three weeks after winning the All Stars series. Ciaran appeared on the Not My Bagg podcast, claiming that after a trip to Wales to meet his family, the relationship became one-sided. He said Samie called him two days into a New York brand trip with Olivia Attwood, ending things, and insisted the split was not his decision.
Samie responded in a video on Instagram, stating: 'It's actually a bit sad that someone who you once had a lot of respect for would go on a podcast and say you said things that you categorically did not. We all know that they're rumours, and everyone that knows me knows that them things wouldn't have come out of my mouth.'
She added: 'Girls, it's okay to call things off with someone that you're talking to or dating. Me and Ciaran were in the very early stages of dating, and we got into the real world and it just didn't work. And that is absolutely fine. I don't think anyone should be getting sick for it not working.'
Daily Mail has contacted Samie's representatives and River Island for comment.
