Manchester City have signed a new contract with Puma worth at least £1bn, making it the first billion-pound deal in English football. The £100m-a-year agreement extends their partnership until at least 2035, a significant increase from the previous £65m-a-year deal that was set to run until 2029.
The record per-year deal surpasses Manchester United's 10-year contract with Adidas worth about £900m, signed in July 2023, and Liverpool's multi-year Adidas deal thought to be worth £60m a season, agreed four months ago.
Since City's partnership with Puma began in 2019, Pep Guardiola's side have won four Premier League titles and became the second English team to claim the treble. Ferran Soriano, chief executive of City Football Group, said: 'We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.'
Puma is also a partner of other City Football Group clubs, including Melbourne City, Girona, Lommel, Mumbai City, Montevideo, Palermo, Bolivia, Bahia and Estac.
In a separate development, former City, Arsenal and Liverpool defender Kolo Touré has been appointed to Guardiola's backroom staff on a permanent basis. The 44-year-old, who served as assistant first-team coach during the recent Club World Cup campaign, will remain in place full-time.
