Amanda Holden has revealed the needle-free anti-ageing serum behind her youthful glow, the Rodial Salmon DNA Water Oil, priced at £150 per bottle. The 55-year-old radio host shared the product with her Instagram followers, calling it a 'shortcut to hydrated, plumper-looking, radiant skin' and a needle-free alternative to injectable polynucleotide treatments.
What is the Rodial Salmon DNA Water Oil?
The serum features a bi-phase formula with 59% active ingredients, designed to encourage deep skin regeneration, repair the moisture barrier, and restore elasticity. Its water phase contains RejuveNAD for cellular energy and Epitensive, a plant-derived epidermal growth factor. The standout ingredient is Salmon DNA PDRN, which stimulates collagen production. The oil phase uses lightweight oils like jojoba, meadowfoam, and babassu to fortify the skin barrier without clogging pores.
According to the Manchester Evening News, the product delivers regenerative benefits similar to injectable polynucleotide treatments but in a topical form. Users must shake the bottle to activate the bi-phase formula before application.
Budget-Friendly Alternatives
For those seeking cheaper options, Medik8's Exo-PDRN Prismatic+ Youthful Vitality Serum costs £79, while Boots' Hydrating PDRN Serum is available for just £8 for a 30ml bottle. Both aim to improve skin tone, texture, and luminosity.
Customer Reviews and Feedback
The Rodial serum holds a 4.9 out of 5 rating on the brand's website, based on over 30 reviews. One customer said: 'Love this new product. It feels so lovely when applying and skin feel silky smooth leaving it with a beautiful glow.' Another wrote: 'The most hydrating treatment for your skin. Truly an espresso shot. Easy to apply, absorbent, and rejuvenating, smoothing out fine lines.' A third added: 'After just a few days, people are asking if I have had something done (rude).' Despite the praise, some shoppers have called it 'expensive' at £150 for 30ml.
Amanda Holden herself said in her Instagram video: 'I never thought I'd say this but apparently salmon is the hottest thing in skincare right now. But forget the salmon sperm injectable hype at the moment – pour me a glass of wine and hand me the bottle version instead.'
