Amanda Holden, the 55-year-old radio host and television personality, has shared her latest skincare secret for maintaining a youthful, radiant complexion: Rodial's Salmon DNA Water Oil. In a video posted to her Instagram followers, Holden described the product as her 'shortcut to hydrated, plumper-looking, radiant skin,' adding that it is 'the best alternative' to trendy salmon sperm injectable treatments.
What Is the Rodial Salmon DNA Water Oil?
The Rodial Salmon DNA Water Oil is an advanced anti-aging serum priced at £150 for a 30ml bottle. According to the brand, it is formulated to promote deep skin regeneration, repair the moisture barrier, and restore elasticity. The product features a bi-phase formula containing 59% active ingredients, offering the regenerative benefits of injectable polynucleotide treatments in a needle-free, topical format suitable for daily use.
The water phase includes RejuveNAD, which boosts cellular energy, and Epitensive, a plant-based epidermal growth factor that improves structural elasticity. The star ingredient is Salmon DNA (PDRN), which stimulates collagen production and visibly repairs the skin. The oil phase uses lightweight, non-comedogenic oils like jojoba, meadowfoam, and babassu to strengthen the skin barrier without clogging pores.
Amanda Holden's Endorsement
In her Instagram caption, Holden wrote: 'I never thought I’d say this but apparently salmon is the hottest thing in skincare right now. But forget the salmon sperm injectable hype at the moment – pour me a glass of wine and hand me the bottle version instead.' She added: 'Now excuse me while I try to explain this beauty routine to my girls whilst in a bikini floating on my back.'
Holden is not the only fan of the product. The serum boasts an overall star rating of 4.9 out of five based on more than 30 reviews on the Rodial website. One satisfied shopper commented: 'Love this new product. It feels so lovely when applying and skin feel silky smooth leaving it with a beautiful glow.' Another wrote: 'The most hydrating treatment for your skin. Truly an espresso shot. Easy to apply, absorbent, and rejuvenating, smoothing out fine lines and leaving one’s skin revitalised.'
Customer Reviews and Alternatives
Reviews highlight the serum's effectiveness in reducing fine lines and improving skin firmness. One user noted: 'After just a few days, people are asking if I have had something done (rude). Don't want to be without it again.' Another said: 'My skin looked smoother, more hydrated and somehow more “lifted” after a few days. Makeup sits better on top too.'
Despite the overwhelmingly positive feedback, some shoppers have called the Salmon DNA Water Oil 'expensive' at £150. For those seeking more affordable options, Medik8 offers the Exo-PDRN Prismatic+ Youthful Vitality Serum for £79, while Boots sells a Hydrating PDRN Serum for £8 for a 30ml bottle.
How to Use the Serum
The product must be shaken before use to activate the bi-phase formula. It is designed to be used daily to support long-term skin resilience, targeting visible signs of aging by reducing the depth of fine lines and wrinkles while restoring firmness and skin density.
