The Guardian has announced it will no longer post from its official editorial accounts on X (formerly Twitter), citing the platform's toxic environment and the influence of its owner, Elon Musk. The decision comes after a period of consideration, with the US presidential election campaign highlighting the platform's promotion of far-right conspiracy theories and racism.
While the Guardian will cease active posting, X users can still share its articles, and journalists may embed content for news-gathering purposes. The organisation emphasised that its resources are better used promoting journalism elsewhere, as X now plays a diminished role in reaching audiences.
The Guardian's business model, funded directly by readers rather than viral content, allows it to step back from the platform. It encourages readers to access its journalism directly via theguardian.com, with support options starting from £1.
