Netflix has ignited controversy by revealing its use of artificial intelligence in the production of its forthcoming sci-fi series, The Eternaut. The streaming giant's decision has drawn sharp criticism from industry professionals and creatives, who argue that AI undermines human artistry.
Why is Netflix Using AI?
The company has defended its approach, stating that AI is being utilised to enhance certain visual effects and streamline production processes. However, sceptics remain unconvinced, fearing this could set a dangerous precedent for the entertainment sector.
Industry Backlash
Creative unions and artists have voiced strong opposition, warning that excessive reliance on AI could lead to job losses and diminish the quality of storytelling. "This isn't innovation - it's exploitation," remarked one anonymous industry insider.
The Bigger Picture
The debate comes at a time when AI's role in creative industries is under intense scrutiny. While some hail it as a tool for efficiency, others view it as a threat to artistic integrity and employment.
As Netflix forges ahead with its AI-assisted production, the entertainment world watches closely to see whether this marks the beginning of a new era or a step too far in technological intervention.
